Smith-Europe
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Ce client a reçu 107 designs de logo de la part de 45 designers. Il a choisi ce design de logo de Rakesh Mohan comme design gagnant.
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Brief de Design de Logo
Dear designers,
Please look at the attachtment for the current designs, the idea is to stay very close to the current figurative marks. We need a logo design for an existing company in Europe. Our core business is inspecting reefer containers (to transport banana's for example).
It all started with the foundation of Smith-Holland in 1970. In 2005 we also founded Smith-Belgium, Smith-Germany and Smith-France. Every company has their own similar logo (see attachment). All the companies are since a few years under the flag of Smith-Europe (logo in attachment aswell).
The idea is to use more and more the Smith-Europe logo and name in marketing communication (website/email etc.). However Smith-Holland is the pioneer and known worldwide in the reefer industry, so we want to respect that aswell. Our regular designer already proposed a logo, but we are not satisfied. We would like to see:
- a new design for Smith-Europe
- use the blue colour
- keep very very close to the original logo's
-remove text reefer service in Smith-Europe old logo and use quality and commitment in new logo
- the logo must reflect on some way the history of Smith-Europe (founded by Smith-Holland)
- design must be multi-purpose (Smith-Germany, Smith-Holland etc.)
I also attached the proposed logo by our designer to give you an idea.
Good luck and thank you in advance.
Texte du logo
Smith-Europe
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