a young micro-brewery needs a great logo
Vous souhaitez remporter un projet comme celui-ci ?
Ce client a reçu 70 designs de logo de la part de 15 designers. Il a choisi ce design de logo de ART DEPOT comme design gagnant.
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Brief de Design de Logo
We are a young local micro-brewery producing around 1200 liters per year. We brew in a former indoor swimmingpool ;)
To produce labels as well, we want to finalize first our logo and also get an example for a label. We therefore want you to design a logo and make a first label. There could be follow-up projects with you to produce more labels for other sorts of our beer.
Information about brewery and a potential color-set can be seen on www.flaesche.ch (web site is in german). We like the red/yellow, but are open for other colors.
The brewery is named "Brauerei Fläsche" (brauerei = brewery, fläsche = bottle).
Our regular beer is called "ä Fläsche gueti Luunä" (a bottle of good mood), other tastes will follow the name concept e.g., a bottle of strength, etc.
Please propose a logo and one first label as well. The yet existing logo and label are attached to the brief. You can orientate yourself about the text for label on the attached one. The text in final version might be a bit shorter, but font needs to support special chars like öäü as they occur in our language.
Mises à jour
thanks for all the logos so far. please make sure the following:
Added Friday, November 08, 2013
Project Deadline Extended
Reason: We cannot yet finally decide upon some good designs so far. Please provide the requested changes and make the logo almost final, so that its easier to decide.
thanks for your contributions.
Added Tuesday, November 12, 2013
Marché(s) Cible(s)
- Young/mid age people (25-45yrs) willing to spend more for a tasty beer rather than buying a regular exchangeable beer in a supermarket.
- People who want to support local hand crafted beer
- People who want to have a special beer for a special event
Secteur / Type d'entité
Brewery
Texte du logo
"Brauerei Fläsche"; "das Thalwiler Bier"
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- The logo needs to show the local character of the community of Thalwil (www.thalwil.ch), a mid-size town in Switzerland (we currently have this implemented on the belly of the bottle in our temporary logo).