Automated Trucks Black and White Illustrations
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Ce client a reçu 15 designs graphiques de la part de 4 designers. Il a choisi ce design graphique de MindCraft Design comme design gagnant.
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Brief de Design Graphique
We need a total of three pairs of increasingly futuristic automated truck designs (total of 6 illustration). These will be used in research to see how consumers respond to various Futuristic -Automated Truck- designs. The designs should look and feel like they are from the same family.
However each pair from: 1)Slight Adaptation to current Truck Designs; To 2) Significant Adaptation to Current Designs to; 3)Major Adaptation ..should be increasingly futuristic and a little scarier.
To clarify, we need a "Slight Adaptation to current truck designs" pair of B and W illustrations that looks closest to current truck designs, and in that pair of illustrations will be one human driven (seen through the windshield), and one without a human showing behind the windshield. The second pair will be a "Significant Adaptation of current truck designs". Again, one of the pair of illustrations will show a human behind the wheel, the other will not. Finally, we need a "Major Adaptation to Current Truck designs" pair of designs. Again, one needs to show a human behind the windshield and one without a human.
Please see the attached brief which lays out the three -increasingly futuristic and scary- automated truck designs. Note that within each pair we need the illustration to be identical except for the addition of a human behind the windshield (or wheel), or not.
Sorry to elaborate more, and a way to think about this project is to create three increasingly futuristic automated truck designs without humans in them, and then drop in humans behind the windshield of each design, for a total of six illustrations. I hope that helps! John
Marché(s) Cible(s)
US adult drivers
Styles de police à utiliser
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- -3 pairs or two sketches of automated trucks
- -Each pair is increasingly futuristic
- -Black and white and/or grayscale
Bien d'avoir
- -professional looking
Ne doit pas comporter
- -color
- -wild designs