• US$150

• 122 designs

• 40 designers

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Brief de Design de Logo

Matthew Swanepoel is a professional racing car driver who currently races internationally only, but he wants to establish a brand for himself locally to get support and sponsorships. He also wants to appeal to a larger audience and not just racing, but super car fundie’s, corporates, elite brands and young enthusiasts who wish to also be a professional one day.


2) BACKGROUND What’s the big picture? What’s going on in the market? Anything happening on the client side that the creative team should know about?

I have attached his CV for you information, but he is young and upcoming…22 years of age

3) TARGET AUDIENCE Who do we want to talk to? The more precise and detailed the better. Go beyond age and sex to describe demographics and psychographics. Explain how the audience currently thinks, feels and behaves in relation to the product category, the client’s brand, and the client’s specific product or service. Provide key insights.

We want to talk to:
- Super car fundies (elite audience)
- Corporates
- Elite brands like Tag Heur, Porshe, Ray Ban etc
- Other youth and up and coming racing car drivers


4) CONCEPT What to consider and or include


The concept is that Matthew Swanepoel is a ‘professional – enthusiast – ambassador’ who wants to appeal to a large spectrum of ‘elite-tists’

He likes the colours black and white OR red and black to be used in his logo and has referenced the following websites for inspiration:

- www.oliverwebbracing.com
- www.alexlynnracing.com
- pioneer-sport.com
- Lewis Hamilton
- sebastian vettel
- Ferrari
-mazeatti
The client has also indicated he likes simplicity but something slick.


5) DELIVERABLES / OUTPUTS

A full CI development including:
- Personal logo for Matthew Swanepoel
- Business card
- Letterhead
- Email signature (interactive and responsive for mobile and desktop)

Marché(s) Cible(s)

elite company owners, enthusiast drivers. International vehicle tour racing fanatics, corporates. Big business. Professionals

Secteur / Type d'entité

Racing

Texte du logo

Matthew Swanepoel

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Styles de logo qui vous intéressent

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Styles de police à utiliser

Autres polices appréciées:

• Most suitable font for logo

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Couleurs

Couleurs choisies par le client et à utiliser dans le design de logo:

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Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

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Exigences

Doit avoir

• The concept is that Matthew Swanepoel is a ‘professional – enthusiast – ambassador’ who wants to appeal to a large spectrum of ‘elite-tists’
• He likes the colours black and white OR red and black to be used in his logo and has referenced the following websites for inspiration:
• - www.oliverwebbracing.com
• - www.alexlynnracing.com
• - pioneer-sport.com

Bien d'avoir

• Clean, simplistic but slick racing car driver. Elite skills and capability

Ne doit pas comporter

• Stay clear from Motorcross branding reference

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Fichiers

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