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Little Froggy redesign
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Ce client a reçu 39 designs de logo de la part de 14 designers. Il a choisi ce design de logo de Alexander comme design gagnant.
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US$400
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39 designs
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14 designers
Brief de Design de Logo
We need to develop a logo based on the character of a blue frog. The blue frog (« Little Froggy ») is the emblem of a series of young children’s snow parks in the Alps, and we need to redesign it to be fresher and more dynamic, as part of a refresh of the overall visual identity of the snowparks. The other elements will be based on the frog logo selected.
The logo should include space for the name of the park (name not yet confirmed) as well as the name of the destination, for example Snow&Fun Les Mosses" or "Snow&Fun Morzine". The actual name (typeface choice, colour etc) does not need to be included within the design but there should be space designated for it, be it within the design or alongside/above/below. The name of the park and the destination could be in the same place, or in two different places.
Mises à jour
This is a link to the existing identity in use.
Added Thursday, October 24, 2013
It would be good if the character were wearing a ski helmet. This may also provide an opportunity to include resort name or destination.
Added Thursday, October 24, 2013
Project Deadline Extended
Reason: We need more proposals.
Added Tuesday, October 29, 2013
Marché(s) Cible(s)
Children 3 – 11 years, parents. Predominantly Swiss French from the region, also some Swiss Germans, and a few British.
Texte du logo
Snow & Fun La Lécherette (sample text) - assume max 30 characters including spaces
Styles de logo qui vous intéressent
Logo de figurine
Logo avec illustration ou personnage
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Must clearly look like a frog. Must be blue. We must have a full-length design of the frog's body, to base costume design on.
- Vector graphics required as output. May include gradients.
- CMYK colours required.
Bien d'avoir
- Versions of logo with head detail as well as full body image. Skis would be a useful addition, either on the feet or being held. Variations in different positions (standing, sitting, lying down and relaxing, eating etc) or engaged in different winter sports would be great.
- It might add energy to have the head, or other elements, at an angle - remembering that someone will have to work within a suit based on this character.
- A colour swatch of winter hues to accompany the logo would be great.
Ne doit pas comporter
- No versions should just cut off the head at the neck. For variations with head detail, something like a neck scarf could be added to avoid this.