• C$880

• 177 designs

• 72 designers

---

Brief de Design Emballage

We need a can design for a line of low calorie alcoholic seltzer. This product is a sparkling water and vodka drink with no sugar added in a slim 12 oz can.

This is a lighter, healthier, alternative to the sugary ready-to-drinks on the market. The product contains only 3 ingredients: Vodka, Water and Natural Flavors. It has only 100 calories but still has 5% alcohol, so you don't need to sacrifice alcohol to cut calories.

This product also does not contain any preservatives.

We want this design to communicate the following objectives to the consumer and in this order:

1. Appetizing product
2.Low calorie
3.Communicate the type of beverage (Spiked Seltzer)

The brand name of the product is MOJO.

The flavor of the product needed to be used for the design is Mango-Orange.

Comparable products are:

www.trulyspikedsparkling.com/
https://www.spikedseltzer.com
https://whiteclaw.com/

The designs should not infringe or copy the creative directions of the products mentionned above. They are only given so that you can better understand the type of product we are developing.

Marché(s) Cible(s)

Young Professional women between the ages of 25 and 44

Secteur / Type d'entité

Product

---

Couleurs

Le designer choisit les couleurs à utiliser dans le design.

---

Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

---

Exigences

Doit avoir

• Design extendibility, meaning it can be adapted for other flavors.
• This is a new category in the market we are targeting, so consumers must easily be able to identify what type of product this is.

---

Fichiers