"Rancheritos" SodaPop. Is the name o a New Beverage Soda in USA

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Ce client a reçu 24 designs étiquette de la part de 8 designers. Il a choisi ce design étiquette de Vishal Vishwakarma comme design gagnant.
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Brief de Design Étiquette
We need a logo design for a new soda brand for mexican immigrants based in the USA.
We call it "Rancheritos",SodaPop This brand holds 6 flavors of soda (pineapple, tangerine, lime, fruit punch, grapefruit and tamarind)
We want to bring those who are far away from home, closer to their roots, their home, and bring them those flavors and products they used to consume back in their home town.
The product comes in a clear glass bottle, so please make sure all the flavors match well with the color of the logo you are proposing.
The logo will be placed in the middle of the bottle (500ml) and in the bottle cap.
Mises à jour
Project Deadline Extended Reason: The designs delivered so far do not come close to some idea that works for the image of the label, so I will modify the brief, integrate an image of the previous logo, it is very old, so the idea could go in that direction, but is important that logo is modernize, I think That we can find something that works for the label. Added Monday, May 8, 2017
Marché(s) Cible(s)
mexican immigrants living in the USA. Men and women 19-45 years, low economic class, hard workers. They yearn their home town, their family who lives back in their town, their friends, the way their mothers cooked for them, the flavor of mexican food, TV shows, etc..
Secteur / Type d'entité
Call
Couleurs
Le designer choisit les couleurs à utiliser dans le design.
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- The logo has to look good on a clear glass bottle, and has to match 5 flavors.
- "Very friendly"
Bien d'avoir
- ranchero, sombrero, mustaches, cactus, look very mexican.