Bikes Mean Business - Two sided invitation to encourage bike friendly businesses
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Ce client a reçu 63 designs de Flyer de la part de 12 designers. Il a choisi ce design de flyer de alex989 comme design gagnant.
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Brief de Design de Flyer
Bikes Welcome is a charitable trust who want to grow everyday bike use. One way to do that is help businesses understand that 'Bikes Mean Business'. We want a postcard sized 'invitation' that bike users can give to their favourite businesses, inviting them to find out more about all the benefits of attracting bike users to their business and becoming a 'Bikes Welcome Business'. We are currently finalising copy, so the attached is indicative but not final copy. The docx file is the words, the png is indicative of the type of infographic we might want to feature.
I'm also attaching a mock up of our window sticker for businesses, and some social shares featuring photographic images which we have available to use. This will give you an idea of our branding to date. Our extended branding concept (which we will use when we re-do our website) is based on icons, so I'm open to seeing icon focused designs also.
The feel needs to be inviting, credible, enticing, business like, noticeable, with a strong call to action.
Marché(s) Cible(s)
Small business operators: retail, cafes, etc; also managers of larger chains such as supermarkets, gyms, etc.
Secteur / Type d'entité
Non Profit
Styles de police à utiliser
Autres polices appréciées:
- Logo is done in Raleway, so need compatible font.
Couleurs
Couleurs choisies par le client et à utiliser dans le design de logo:
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Two Sides
- Use the copy provided
- Strong call to action - visiting website
- Use our colours
- A6 sized cards
Bien d'avoir
- Compelling images and/or infographic
- Consistency with circles / curves used in other branding.
Ne doit pas comporter
- Not bland, not something that will get lost on the recipients desk or counter.