Logo design for a world 1st advertising tech platform created by the 4th largest media agency

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Ce client a reçu 241 designs de logo de la part de 70 designers. Il a choisi ce design de logo de aglaronde23 comme design gagnant.
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Brief de Design de Logo
Who are we? We are from the 4th largest media agency in the world
What do we need? A logo design for a new technology platform called Xandy.
What is is Xandy? Xandy is the world’s 1st independent 3rd party location advertising verification platform. This platform is targeted at verifying the legitimacy and authenticity of geo-targeted mobile campaigns.
Definition of location advertising: https://en.wikipedia.org/wiki/Location-based_advertising
The logo should represent: Location, technology and intelligence.
Uploaded are examples of logos which have been created for Xandy which we do not like.
We would like something which won't age. Think Facebook, Google and Twitter. They're simple and continue to remain relevant.
We would like to incorporate some sort of location icon in the font. We've seen examples before but they look too childish. We need something which won't date but is quirky.
Here are examples of our competitors:
https://near.co/
http://www.blis.com/solutions/
http://www.ninthdecimal.com/
http://www.thinknear.com/
A lot of them use the location pin point logo which is outdated now.
Marché(s) Cible(s)
Brands, media agencies and advertising agencies who use location advertising in their campaigns.
This platform will be used around the world.
Secteur / Type d'entité
Information Technology
Texte du logo
Xandy
Styles de logo qui vous intéressent
Logo pictural
Un objet réel (texte facultatif)



Logo mot symbole
Logo (texte seulement)


Styles de police à utiliser
Couleurs
Couleurs choisies par le client et à utiliser dans le design de logo:
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Colour codes:
- 0070bc
- 042441
- 253b4f
- 707070
- If you don't have to use all of the colours. Happy to go with your recommendation
Bien d'avoir
- Somehow incorporating a location icon into the text https://www.google.com.au/search?q=location+symbols&rlz=1C1CHBF_en-GBAU717AU717&espv=2&source=lnms&tbm=isch&sa=X&ved=0ahUKEwik08XT39zSAhWCbrwKHUppBL0Q_AUIBigB&biw=1920&bih=950
- Or a target
- https://www.google.com.au/search?q=location+symbols&rlz=1C1CHBF_en-GBAU717AU717&espv=2&source=lnms&tbm=isch&sa=X&ved=0ahUKEwik08XT39zSAhWCbrwKHUppBL0Q_AUIBigB&biw=1920&bih=950#tbm=isch&q=target+symbols&*
Ne doit pas comporter
- Please refer to the examples which we do not like which are attached.