• US$190

• 22 designs

• 9 designers

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Brief de Design de Brochure

We have created a research product that creates a syndicate of the CEO's from Australia's top 30 insurance firms. The purpose of the study is to ask CEO's to share their views on the future of the industry over the next 12 months.

The purpose of this flyer will be to email to CEO's an overview of the product prior to our company calling them to arrange a meeting. The purpose of the flyer will be to professionally and succintly lay out the concept and logistics of the new product.

Because CEO's are very time poor and often demanding people, we need a design that is simple but professional in appearance. From a design perspective, we naturally want the flyer to contain elements that reflect our company's master brand. We have included in the attachments copies of our company logo and business card. Please use these two elements to inspire your designs.

We want a clean design that does not contain any photographs or graphical images beyond any elements inspired by our company livery. The product is called the 'CEO Industry Pulse'. Ideally, the flyer would create a design for this title that reflects our 'fuse' brand, in particular the use of the 'double helix' that appears to the left hand side of the fuse brand name in our logo.

For your reference, our company RGB colours are:

Logo:
Grey- #6d6e70 (RGB – 109,110,112)
Green - #8cc63e (RGB – 140,198,62)
Blue - #1b75bb (RGB – 27,117,187)
Font - Helvetica Neue Bold

Word:
Font – Calibri
Size – 10
Line Spacing: 1.15 (Multiple)
Between Paragraphs: 8pt (After)

We require a double sided flyer. We have included a word document that reflects the amount of text that will need to be contained on both the front and reverse side of the flyer.

The second side of the flyer will contain a list of the products deliverables. In the word document that we have provided, we have represented this as a series of bullet points. Please feel free to use your creative flair to display this information in other formats. For example - tables or shaded areas, etc.

In your designs please consider that the target market (namely CEO's) are typically male businessmen aged over 50 years. So whilst we are looking for a contemporary and modern design, it must not alienate an older target audience.

Marché(s) Cible(s)

CEO's of large insurance firms

Secteur / Type d'entité

Insurance

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Styles de police à utiliser

Autres polices appréciées:

• Refer to main brief

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Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

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Exigences

Doit avoir

• - Must use our company colours (see above in description)
• - Must be clean, simple and professional
• - Must incorporate our logo
• - Must create a logo / graphical treatment for the product name 'CEO Industry Pulse'
• - Must provide sufficient space for text to be inserted within the document (as per attached example PDF file)

Ne doit pas comporter

• - Must not have any photographs

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Fichiers

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