Knight Transportation Q1 Facebook Design 3.8.17

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Ce client a reçu 61 designs Facebook de la part de 8 designers. Il a choisi ce design Facebook de Mila@CreativeMotions.com comme design gagnant.
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Brief de Design Facebook
We need to have several Facebook Ads created for our client.
We are trying to recruit new drivers.
This quote is from Knight via Email “We want to make certain that any Driver that sees these feels that Knight is hands down the best place for them; that they will get the home time they’re looking for to see their families, see paychecks that are consistent and significant enough to support their families and feel the respect that comes along with being part of the Knight team.”
Short and Sweet Copy:
"Give your career the green light with Knight Transportation!"
"Join the Knight Transportation family and receive the respect that you deserve, consistent miles and flexible hometime."
Be mindful of Facebook's 20% text rules.
Using Knights Assets:
We like to use Knight trucks and branded assets in imagery as opposed to stock.
https://collingmedia.box.com/s/d7yyk21uii68uag7ub91bw24elgvj15m
(also see Attached Assets)
Need Ads to Stand out in the Feed:
We want to make sure to use colors and styles that really stand out in the feed. See Examples.
See attached Testimonials from Drivers.
Must be created in Photoshop, and must provide all necessary .PSD files.
Website: http://www.knighttrans.com/
Marché(s) Cible(s)
Males 25 plus. Trying to reach current truck drivers that want to make a change in employers.
Secteur / Type d'entité
Quote
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- use Knight trucks and branded assets in imagery as opposed to stock. (see Attached Assets)
Bien d'avoir
- Need Ads to Stand out in the Feed:
- We want to make sure to use colors and styles that really stand out in the feed. See Examples.