Home page and features page design for SaaS company

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Ce client a reçu 47 web designs de la part de 15 designers. Il a choisi ce web design de Sbss comme design gagnant.
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Brief de Web Design
We're looking for designs for a home page and a features page of a new website (possibly more pages to be commissioned thereafter). The website is called 'Going Swimmingly' and is a service that helps swimming clubs and schools reduce administration.
The website will have a clean, minimalist, modern feel but not corporate. Here's an idea of the type of style: https://teamer.net/pages/payments
At the top of the home page (above the fold) will show the two personas that the website is targeting (Swimming clubs and Swimming Schools) on a styled background (no cheesy stock images please!). Those personas can be represented as an illustration (see page 2 for an example), line art graphic or icon and will link through to a features page.
For your information, the type of people that are members of swimming clubs include beginners, competitive squads and adult swimmers. People that attend a swimming school are typically children learning to swim. If you can represent the above in simple line art illustrations/graphics/icons that match the style of our logo - great!
Below the fold on the home page will be an illustration of the main functions of the site (with our logo central to that) and at the bottom of the page will be what they get for free, testimonials and a call to action for booking a demo.
I've attached a simple wireframe of the home page for your information.
The second page is the features page. This summarises the benefits of each major feature. Each feature listed on the page is separated by a call to action. Here's a link to the content of the features page: http://dotnet2.zerone-consulting.com/PSOmarketingpages/swimming/swim-club-management-software.html
Don't take a lead from the look / feel / design of this page. I don't like it (hence I'm on here to find a better design!). One thing I'd like to incorporate is a snippet preview of a screenshot on the features page (a bit like in the example). The user can click on this and the full screenshot will load in a pop-up.
The style of the features page should flow from the home page.
Updates
Project Deadline Extended
Reason: Extending deadline to allow more quality designs and give those that have submitted time to make any revisions.
Added Tuesday, March 7, 2017
Marché(s) Cible(s)
Swimming clubs and swimming schools
Secteur / Type d'entité
Internet
Nombre de Pages Demandé
2 page
Styles de police à utiliser
Couleurs
Couleurs choisies par le client et à utiliser dans le design de logo:
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Clean, minimalist, modern feel but not corporate. Here's an idea of the type of style: https://teamer.net/pages/payments
Ne doit pas comporter
- Unstylised stock photographs