• A$200

• 38 designs

• 19 designers

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Brief de Design de Logo

UPDATE: A lot of the submission so far are quite boring, very flat, no creative text, just stock fonts, very bland and somewhat unappealing. The design needs to be a bit cheeky, creative, have some wow! some flavour! talk to the hearts of our young demographic, while being slick and cool enough, yet professional so that we can still approach corporates to get them involved in the event.

TASK:
We're looking for professional designers to create a logo for a new entertainment brand called 'NV' (pronounced En-vy).

BRAND:
NV is a premium upper market pool party set to attract 300+ guests to the beautiful surroundings of Perth, Western Australia by shores of the stunning Swan River at the classy venue Ascot Quays. This will be a reoccurring event through out Summer 2013-2014. The event tag line to the event is 'a vegas inspired pool party' - this may be worth taking into account, consider the rich, quality and up most service that is provided at resorts over in the states, we want this to be emulated in the logo.

STYLE:
The logo needs to have a corporate appeal, yet still connect with our 18-30 demographic of party goers. Even though it's a pool party we would prefer any associations with water, splashing, liquid etc to not be forceful and too obvious, our audience isn't silly.

INSPIRATION:
We've listed some indirect competition below to help inspire what we're looking to deliver. Consider these are a push in the right direction, but please don't follow their designs too much, we require something unique. Please avoid cliche sexual innuendo etc. Keep it classy! The examples below are very simple, please don't follow it 100%, be creative! surprise us!

http://www.rehablv.com/
http://wetrepublic.com/ (a favourite, very clean, swish, references water subtly.)
https://www.google.com.au/search?q=tao+beach&safe=off&es_sm=119&source=lnms&tbm=isch&sa=X&ei=5jJWUrH3B8TdigeawICgCQ&ved=0CAkQ_AUoAQ&biw=1280&bih=540&dpr=1#es_sm=119&q=tao+beach+logo&safe=off&tbm=isch

COLOURS:
Summer colours would be ideal, pinks, hues of yellow, orange and of course blue. This however is still up to your creative direction, surprise us.

DELIVERABLES:
The logo needs to work as a PNG, black, white and in colour, so it must be universal depending on what media we want to apply it to. Source files are required (preferably fonts included) and it will also need to be produced in RGB and CMYK.

Marché(s) Cible(s)

18-30 demographic
Female / Male (Female being our main market)

Secteur / Type d'entité

Entertainment

Texte du logo

Logo: NV ..... Tagline: a vegas inspired pool party

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Styles de logo qui vous intéressent

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Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

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Exigences

Bien d'avoir

• a subtle reference to liquid / water / splash / water dorp etc, but nothing to obvious. less is best.

Ne doit pas comporter

• avoid bubbly, heavy in vector, excessive shimmer, shine, gloss etc.

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Fichiers

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