Logo for an event - CIO Forum at IATA
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Ce client a reçu 18 designs de logo de la part de 3 designers. Il a choisi ce design de logo de Graphic Media comme design gagnant.
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Brief de Design de Logo
We would like a new logo for our Technology event. We are the industry body for Aviation, (IATA) and the event is for Digital Transformation for Airliens and Airports. As such all participants who attend will be airlines, airports or ground handlers.
Key points about the event
Location - London
Audience - senior technology executives (Chief Information Officers).
Content - Digital Transformation - Technology strategy
Style - Modern, It should look professional, classy, without being boring.
Please see attached our brand standards, and logos. Also have a look at our website for a flavour of our designs. www.iata.org
Please look at the powepoint, lots of comments and ideas there and examples of what we have done.
Mises à jour
Project Deadline Extended Reason: Only received 3 proposals and not entirely happy with them, they were not aligned to the brief, and not similar to the examples provided in the PPT file Added Thursday, March 2, 2017
Marché(s) Cible(s)
Senior IT Executives
Secteur / Type d'entité
Aviation
Texte du logo
IATA CIO Forum (maybe a tag line under of "Digital Transformation Series") or not
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- modern
- professional
Bien d'avoir
- link into aviation and technology
Ne doit pas comporter
- cartoons, old style