• £110

• 143 designs

• 60 designers

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Brief de Design de Logo

I'm creating a range of 100% natural and organic skincare. And I need a logo for my new company / brand.

The products are initially targeted at 40-ish year old women but the product range could expand to babies / children and men in the future.

'Gill's Naturals' is the brand name. 'Unpretentious organic skincare' is the strapline; although the strapline is work in progress (maybe 'authentic skin love'?).

Some of the product labels , eg. lip balm pot will be very small (6cm diameter lid) so the logo will have to sometimes be very small, so ultimately something not too detailed, and in that instance without the strapline.

The Gill's Naturals launch product range is currently:
- Anti-aging face oil ("say 'no' to fine lines with argan oil, frankincense and lavender")
- Beautiful body oil ("soothe skin with a herbal infusion with calendula, chamomile and neroli")
- Nourishing cream ("soften and nourish with a rich cream with shea butter and macadamia nut oil")
- Moisturising lip balm ("hours of moisture with shea butter and monoi de tahite")

I attach my attempts at a logo design using a 'clip art' butterfly, the top left one is the one I currently use on my samples. I like the form of this particular butterfly; the way it could look like a flower or a butterfly so I'm happy to see a re-drawn, better version of this or something completely new (I eventually steered away from leaves and flowers as I wondered if they'd been overdone in this market to date.... but I'm open to ideas!)

I want the brand to be contemporary yet unpretentious.

My target market is 40-ish women, probably mums, good household income, interested but maybe not committed yet to natural products (but they will be when they see and feel the benefits of my products). I want these products to be their daily products, not a 'luxury' product that they keep for a pampering night.

Marché(s) Cible(s)

40-ish women, probably mums, good household income.

Secteur / Type d'entité

Skin Care Product

Texte du logo

Gill's Naturals - Unpretentious organic skincare

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Styles de logo qui vous intéressent

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Styles de police à utiliser

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Couleurs

Couleurs choisies par le client et à utiliser dans le design de logo:

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Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

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Exigences

Doit avoir

• Unpretentious elements, simplicity, echoes of nature

Bien d'avoir

• My favourite colours are: 1) a dark, olive / moss green and 2) a purpley pink, but how they work together (if at all) is up to you

Ne doit pas comporter

• Old-fashioned font, too cluttered a logo

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Fichiers

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