Fintech company needs ads created around "can't afford help"
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Ce client a reçu 18 designs de bannière de la part de 8 designers. Il a choisi ce design de bannière de Impressive Sol comme design gagnant.
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Brief de Design de Bannière
Design 3 ads (total) that focus around HELPING people who can't afford to get help with their finances.
The 3 ads will be made up of 1 design for each audience:
• Millennial
• Generation X
• Baby Boomer
We are testing campaigns in Facebook that will drive to a landing page. We are an online financial-tech company who helps people manage their retirement account. We’re looking for creative talent who are effective at developing imagery to be used in Facebook to grab people’s attention and drive clicks. Because of the scrutiny in our industry, we’ll handle the ad copy above and below the imagery you create. We encourage you to use/not use words in your creative.
Marché(s) Cible(s)
• Millennial
• Generation X
• Baby Boomer
Secteur / Type d'entité
Financial Service
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Image Dimensions
- Width: 1200 Height: 628
- Final PSD Designs
- Feel free to play around with any color scheme.
- Tasteful – we are not a traditional, stodgy Wall Street Financial firm, but we need to convey that we are trustworthy and legitimate.
Bien d'avoir
- You are not limited to photos – whatever you believe will stand out and engage with prospective clients is fair game (including illustrations, animation, video, etc).
- Think about how your work could translate into other forms such as motion graphics or video.
- Ultimately, we will test our favorites and come back to those with the highest performance which will turn into additional work and additional formats.
Ne doit pas comporter
- • No stock photography UNLESS found at Fotolia (we will pay for the image)
- • No Testimonials – regulations prevent us from using testimonials in our advertisements