logo for niche financial firm as well as font and color scheme

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Ce client a reçu 288 designs de logo de la part de 71 designers. Il a choisi ce design de logo de Oscar Skippa comme design gagnant.
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Brief de Design de Logo
We need a logo, font and color selections for both print materials as well as our website. The company is engaged in two main business lines now -- selling lottery receivables, and making hard money loans for residential upgrades.
Because these are financial businesses, the output needs to be reasonably conservative since trust is the basis of finance. But we do want it to look modern and appealing to potential customers. Perhaps muted font choice, bold color?
Marché(s) Cible(s)
Lottery winners and buyers of financial assets; "home flippers" needing loans.
Secteur / Type d'entité
Finance
Texte du logo
Assurant, LLC
Styles de logo qui vous intéressent
Logo abstrait
Conceptuel / symbolique (texte facultatif)



Styles de police à utiliser
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- There will be many permutations of Assurant, depending on the business line. So an overall logo for Assurant, which could then be extended to Assurant Lending, Assurant Lottery, etc is what we have in mind.
Bien d'avoir
- One to three alternative font/color combinations for company name presentation as well as marketing materials
Ne doit pas comporter
- Logo should not be a letter mark style