The Baldwin Laundromat - Pre-Opening Marketing Postcard

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Ce client a reçu 56 designs de carte postale de la part de 15 designers. Il a choisi ce design de carte postale de ecorokerz comme design gagnant.
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Brief de Design de Carte Postale
We need a design for a 6"x11" postcard that we will use to advertise the upcoming opening of a new laundromat in Baldwin, NY. The name of the store is "The Baldwin Laundromat", and the most important things are: match the colors on the card to our logo colors, but also add in some yellow and possibly red accents; say "Free Dryers" in a big, obvious way; include generic washer/dryer pictures, put a basic map of the location on the back of the card, and leave the right 1/3 of the card blank except for the retail indicia and the name "Local Postal Customer". Please refer to the uploaded file showing an example basic layout for the card.
Marché(s) Cible(s)
low-to-middle-income residents within a 3-mile radius
Secteur / Type d'entité
Retail
Styles de police à utiliser
Couleurs
Couleurs choisies par le client et à utiliser dans le design de logo:
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- - The words FREE DRYERS!
- - A simple, hand-drawn map of the location (850 Merrick Road, Baldwin, NY) and major roads nearby (grand avenue, merrick road, park ave, etc.)
- - The words Opening Soon! (or Opening in March!)
- - The words Newly-Built Laundromat, or New Store!, or something similar
- - The words Local Postal Customer on the back, as shown in my example design layout
- - The retail indicia positioned as shown in my example design layout
- - nothing else on the rear, right-hand 1/3 of the card other than local postal customer and the indicia
Bien d'avoir
- - A transparent background using the generic washers and/or generic dryers pictures
- - Some yellow and red accents or colors to appeal to our hispanic customers
- - The words Professional Wash & Fold Service
- -
Ne doit pas comporter
- - Anything on the back, right-hand 1/3 of the card other than Local Postal Customer and the retail indicia picture