• US$150

• 176 designs

• 36 designers

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Brief de Design de Logo

Perk-y is a new food concept currently being tested in a small US market. The current Perk-y logo is a simple type treatment, which has been used only for initial product testing. The need is to create a logo for Perk-y that embodies the nature and essence of the product. The logo should include a type treatment with an icon or unique design flourish. Please review the creative brief for more detail and the most recent label designs.

Marché(s) Cible(s)

Women and men, ranging in ages 30 – 60 who care about a healthy lifestyle. They’re conscious about the products they use and consume. They seek products that are organically and ethically sourced, but it’s not the end-all-be-all. This audience loves artisanship. They fall in the middle to upper income bracket.

Texte du logo

Perk-y | Fortify Your Life.

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Styles de logo qui vous intéressent

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Styles de police à utiliser

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Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

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Exigences

Doit avoir

• The exact wording for the logo:
• Name: Perk-y (must have a space with glyph between the k and y)
• Tagline: Fortify Your Life
• Sub-tag: Superfoods Powder

Bien d'avoir

• Symbols:
• Horizon, sun, light, brightness
• Color considerations:
• Food friendly color scheme
• Type Treatments:
• Unique fonts, hand-drawn or manipulated in photoshop.

Ne doit pas comporter

• Stay away from red, purples and pinks.
• Stay away from overly feminine font selections, especially script fonts.
• Nothing "tech looking". Stay away from the use of food icons.

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Fichiers

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