logo design for new brand kids sunglasses (FatOncles)

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Ce client a reçu 89 designs de logo de la part de 37 designers. Il a choisi ce design de logo de Frontino graphic studio comme design gagnant.
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Brief de Design de Logo
Logo design for Dutch startup (based Amsterdam, The Netherlands) in kids sunglasses that will be sold online.
Kids sunglasses usually are cheap looking, brightly coloured with screaming prints, from poor quality. Ours will be contemporary basics, in neutral colouring and design. Plus ours will be qualitative better than most, for a fair (not designerbrand) price.
Idea comes form two dads (good friends) that are surprised by the lack of good/basic/nice sunglasses for their kids. The dads are referred to as uncle by the kids. The one dad calls the other fat (as practical joke).
That is why the brand is called Fat Oncles. (pronounced as Fat Uncles).
With a hint to the monocle (glasses) in the way oncles is spelled.
Marché(s) Cible(s)
Parents with eye for style/design, liking a (bold) brand that dares to do things differently and are used to shop online.
Secteur / Type d'entité
Online
Texte du logo
FatOncles
Styles de logo qui vous intéressent
Logo d'Enseigne
Logo contenu dans une forme



Logo pictural
Un objet réel (texte facultatif)



Logo de figurine
Logo avec illustration ou personnage


Logo mot symbole
Logo (texte seulement)


Styles de police à utiliser
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- We need a logo for the brand itself, that also can be used (as part of the logo) on the frame of the glasses.
Bien d'avoir
- Logo can be bold, not too classy.
- Must look contemporary/modern
- easy to use for small prints
Ne doit pas comporter
- too many bright colours
- kids appeal