Sweet Freedom Project Logo Design
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Ce client a reçu 222 designs de logo de la part de 63 designers. Il a choisi ce design de logo de nikkiblue comme design gagnant.
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Brief de Design de Logo
We are creating a suite of products designed to help people overcome sugar addiction and are looking for a logo that communicates the freedom people feel when they give up sugar.
We've used the following images to communicate freedom but are open to something we've not thought of.
Angel with wings, with 'sugar shackles' coming free from her hands
a feather indicating the lightness you feel with freedom from sugar
someone with their hands in the air communicating freedom and victory
The colour scheme we are looking at is peach pink, blue and grey colour scheme.
The title needs to communicate credibility, not too woo-woo or fluffy but have a softness to it that both sexes will respond to.
We are looking for something that you as a designer feel great about. Our last designer admitted that she just wasn't feeling it and we think it reflects that.
Mises à jour
Project Deadline Extended
Reason: I was under the impression the deadline was this coming Monday and not today.
Added Sunday, January 15, 2017
Marché(s) Cible(s)
Mostly women 20-65
15% of the audience we estimate are men 25-60
Secteur / Type d'entité
Health And Wellness
Texte du logo
Sweet Freedom - overcoming sugar addiction
Styles de logo qui vous intéressent
Logo d'Enseigne
Logo contenu dans une forme
Logo pictural
Un objet réel (texte facultatif)
Logo de figurine
Logo avec illustration ou personnage
Styles de police à utiliser
Couleurs
Couleurs choisies par le client et à utiliser dans le design de logo:
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Title Main Feature; Sweet Freedom
- Tagline; overcoming sugar addiction
- Visual image/icon to express the logo
- The logo should work as well without the image/icon.
Bien d'avoir
- colour scheme to include; peachy pink, blue and grey
- pink and blue is the balance of feminine, masculine and the grey being the intersection of black and white
- I've selected suggested colours but the exact ones are not present
- a warm pink but for the most part the logo colours are blue based
Ne doit pas comporter
- fonts that communicate candy or excessive sweets, our last designer
- used fonts that looked like they were for comic books and candy
- I've attached images of former logos we are not happy with if that helps.