Calling all designers who want an interesting brief! "Wellness Escapes" needs a great logo..

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Ce client a reçu 175 designs de logo de la part de 42 designers. Il a choisi ce design de logo de evocative comme design gagnant.
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Brief de Design de Logo
We need a logo for an exciting new business called "Wellness Escapes".
Wellness Escapes is an new Australian based company which offers an online selection of high end luxury spa resorts and incentive retreats which have a focus on health and wellbeing, or indulgence. This digital showcase is targeted to corporate decision makers and event managers seeking end products for incentive and employee reward programs. The business also targets individual members of the public seeking a spa resort or retreat holiday.
Key words to describe the brand include:
Relaxed luxury
Quality
Contemporary
Curves
Exotic
Experience
Fresh
Memorable
Organic
Beautiful (not pretty)
Pure
Savvy
Updates
Project Deadline Extended
Reason: Thought you might like some extra time!
Added Wednesday, November 16, 2016
Marché(s) Cible(s)
The business will initially focus on promoting venues located in the AsiaPacific region but as it grows will include the rest of the world.
Target market:
- Educated professionals, generally between 26 and 45 years.
- A/B demographic with disposable income
- G&L
- Professional Meeting Planners
- Corporate Event Managers
Key words to describe the market include:
Well Travelled
Intelligent
Interesting
Irreverent
Healthy
Happy
Professional
Spirited /Strong
Tactile
Radiant
Creative
Secteur / Type d'entité
Tourism
Texte du logo
"Wellness Escapes" (with or without the tag " Luxury Spa Resorts and Incentive Retreats"
Styles de logo qui vous intéressent
Logo abstrait
Conceptuel / symbolique (texte facultatif)



Logo mot symbole
Logo (texte seulement)


Logo de Lettermark
Acronyme ou logo texte (texte seulement)



Styles de police à utiliser
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- The logo design device should be easily translated to other applications such as website and collateral. Please read the "Project Description" and "Target market" sections thoroughly to gain more insights.
Bien d'avoir
- Preferred Colours: Open to any but clean and crisp, but not clinical. Thinking Prussian Blue with Silver (or white) text for the name, but with applications for other colour combos for any sub brands in the future. Open to your choice of clear fonts and colours as the logo will set the tone for the rest of the brand pallet.
Ne doit pas comporter
- Please keep in mind we are NOT a Spa or a Resort., so please, no Lotus flowers or cliche's.