Packaging Design Project for Coffee Products

Gagnant
Contest winning design

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Brief de Design Emballage

Bean Hour is a new start-up specialising in Kopi Luwak (dubbed the most expensive coffee in the world). Due to the nature of our product, we would like to provide the premium experience and the first impression often begins with the packaging.

Our target audience is HNWs (high net-worth individuals), coffee connoisseurs, premium restaurants, cafes, and hotels. They are price insensitive and place high importance on quality and service.

We seek to have the packaging design and graphics that is artistic, clean, simple but sophisticated – representing our luxury product and premium service.

We have already thought about the packaging designs but need help when it comes to graphics and placements of information etc. Basically the packaging will consist of inner (aluminium vacuum sealed coffee pouch) and outer (paper tube) packagings.

For our detailed design specification and our logo (in EPS), please download attached files.

Icône d'informations
Mises à jour

A number of you asked what type of font is used in the logo. The name is Philosopher. 
Added Wednesday, December 14, 2011

Project Deadline Extended
Reason: We are extending deadline by a week because we are close but not there yet. Hopefully this time extension will allow designers to tweak further their designs and submit new designs. Thanks for your understanding and cooperation. Regards BeanHour.
Added Wednesday, December 21, 2011

Marché(s) Cible(s)

HNWs (high net-worth individuals), coffee connoisseurs, premium restaurants, cafes, and hotels. They are price insensitive and place high importance o

Secteur / Type d'entité

Product


Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme

Exigences
Doit avoir
  • -design must be scalable as we are not yet 100% fixed on dimensions, we have provided initial reference
    -please refer to our design brief for details
Ne doit pas comporter
  • -colourful splashes
    -extremely big fonts and complicated designs
    -

Fichiers
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