Flaming Turkey to Fire Breathing Soaring Phoenix - a Transformation process

Vous souhaitez remporter un projet comme celui-ci ?
Ce client a reçu 13 designs emballage de la part de 3 designers. Il a choisi ce design emballage de Hana comme design gagnant.
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Brief de Design Emballage
Logo / Brochure (withorder form) / Business card / T-shirt design for new company
The Business
The first element ascertaining a Logo, a lot of the secondary images of a Turkey , ironmonger & Sword do not apply. The focus should just be on the phoenix.
I really liked the one fire image Eagle/Phoenix on the black background and realistic flames look, I would appreciate its incorporation n someway, I got the image off the web, but would consider agreeing a licence from the image creator.
In terms of a brochure design having the ironmongery on a sword would make a great supportive secondary image ( not in the logo) for cornery spots as the emphasis is around deep transformational behaviour change. Thank you for your submission.
Company 'trading as' name is undecided but likely to be Phoenix Trader Transformation.. or similar
TRADER TRANSFORMATION BUSINESS
Trader (Traders of Shares/Stocks/ Foreign Exchange [FX], Commodities) Education & behavioral Change Business.
Hi,
Thank you for your submission.. the turkey was as in the bird that doesnt fly and dreads Christmas rather than the country, based in the UK. Also the Market Sniper will be sub branding ( a secondary brand and has a Logo already) this is a higher transformational brand from scratch.
The Companies 'trading as' name is not finalised, but will likely be 'Phoenix Trading', an over the shoulder trading Metamorphosis bootcamp ---- Strap line likely to be 'From Flaming Turkey trader to Trading Phoenix - from the 91% to the top 9%' -
Its hard, Its transformational, and its permanent.
Time for deep seated behaviourial change'.
A school for people wanting to trade with the emphasis, on doing DIFFERENTLY, implementing over just academic learning.
The visuals I want are to include & are to supplement the understanding of the journey taken by a trader.
My market is typically -
1) Male 32 years - 55 years
2 categories within that:
1) Entrepreneur or self employed, - often involved in property, or developer
2) Professional Risk taker with left brain dominance - Architect, Engineer or IT service industry.
Traders who have already tried and realised they continue to fail, I don’t get the first timer, I get the trader who has already tried and usually been educated elsewhere.
Traders have a high fail rate and lose large parts of their account.
The strap line will be controversial and 'in the face'
Stop being a 'Flaming Turkey'! Become the 'fire breathing Phoenix' trader
Are you done, with burning your trading profits before Christmas. Maybe you are just tired of never quite getting of the ground and soaring ever up into the stratosphere.
Time for a complete breakthrough is required.
Time for deep seated behavioral change, that :
1) Is near impossible to do alone
2) Eradicates your root & branch destructive tendencies
3) Introduces and embeds a transformational behavioral approach
91% of traders lose, becoming one of the 9% is Hard, once consistently in the top 9%, you will:
1) have learnt 'To not just do something, but to just stand there'
2) regularly find yourself in the contrarian camp
3) have a calmness, process and contentment to your trading
What I need is a brochure for advertising my 'Trading Metamorphosis Program'. It should be eye catching with plenty of flames, heat implied ( a blacksmith cant forge steel without making heat.
It needs an order form on back side and be A4 X 4 sides.
I wish to have cartoon 'Turkey' images failing to fly and burning in some way. the before image' which highlights traders who are failing and burning their account.. leading on to a fire breathing mythological Phoenix as the 'After' which flies intergalatically and breathes and eats fire, representing great power, mobility, flow, invincibility.
An in-between image maybe a funeral Pyre of incinerated Turkey in a heap of ashes for humour context, before the Phoenix rises from those ashes.
Strong imagery required. Humour and 3 pane, image story telling in a visual way essential.
1) The brochure is the key lead representation of the company, wanted will be PDF downloadable Images, and that available for printing from a printer.
The Business card should mirror the fire, and forgery feel of the process. I like the idea of a mythological Viking forger hammering a sword red hot, he could have a cartoonised 'marvel comics version of me, photo attached as this warrior tool maker and metal shaper'. I want to reshape clients/sword, in an intense relentless manner!
All these elements point to hard, deep personal transformation.
'If you just want to learn go somewhere else for your certificate, If you need deep seated transformational change in your trading, be prepared to be re-shaped' .. quiet an intense and challenging message ( so A bald Thor like figure working in a forge, dovetails nicely with the end outcome of a Phoenix from a turkey'
Space for an order form on the back page of 4, fire and ominous dark feel with bright fire and brimstone outcome, that creates an intense but wholesale change feel.
2) business card to carry personal details but have same Fire/Phoenix and Iron Forgery feel with one transformational message strapline.
Presented as a mock up that can be taken to a business card printer
3) LOGO - An image from some of these ideas that can be taken as or for the Logo, probably the Phoenix or mythological ironmonger
4) Website based branding from the above that can be the feel to a wordpress site.
5) T-shirt is least important, but if we have a great Logo and strapline, I could get nice big prints for a Black 'V' Neck T-shirt something for the back and front.. I envision a black background t-shirt and strong fire colours.
I will add files over the process of the next
Marché(s) Cible(s)
Males 35 - 55
Secteur / Type d'entité
Consulting
Texte du logo
S.O.S - SME
Styles de logo qui vous intéressent
Logo d'Enseigne
Logo contenu dans une forme



Logo pictural
Un objet réel (texte facultatif)



Logo abstrait
Conceptuel / symbolique (texte facultatif)



Styles de police à utiliser
Couleurs
Couleurs choisies par le client et à utiliser dans le design de logo:
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Trasnformational Theme, Turkey (whose preye'd upon ) to Phoenix (Fired Eagle take is better than long tailed chicken faced' version ;-) mythlogocal fire bird, Other themes forging a sword with heat and hammer.. Flames and general dark dramatic background.. Imposing, Intense and ominous. Dramatic.
- The two Uploaded Images of Phoenix are from the web.. not sure on licence elements but the fire eagle on black backdrop is ideal and powerful..
- 4 th page order form with Credit card payment..
Bien d'avoir
- Some favoured Phoenix styles.. more Eagle faced than 'chicken' faced.. ;-)
- 1) one of my favourite seen so far.. dark background for both
- http://media.photobucket.com/user/ejones_015/media/phoenix2.jpg.html?
- filters[term]=phoenix%20bird&filters[primary]=images&filters[secondary]=videos&sort=1&o=63
- b) http://media.photobucket.com/user/JadedLuver/media/Myth/81356-bigthumbnail.jpg.html?filters[term]=phoenix%20bird&filters[primary]=images&sort=1&o=87
- 2) http://media.photobucket.com/user/synergymarketing/media/Phoenix/phoenix-in-phoenix.jpg.html?ilters[term]=phoenix%20bird&filters[primary]=images&sort=1&o=31
- 3) Nice esoteric and galatic feel here but not right as its is..
- http://media.photobucket.com/user/duckdogers/media/phoenix.jpg.html?filters[term]=phoenix%20bird&filters[primary]=images&sort=1&o=44
- Blacksmith images sword and hard transformation - Real change is hard. Not found so many Mythological ideas but here is a rel word one.
- 1) https://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http%3A%2F%2Fen.wikipedia.org%2Fwiki%2FBlacksmith&ei=y4d1VYesFsKc7gbumoHoAg&psig=AFQjCNHk4WgfGw9tuMlcOPMrr4qDI1T9lA&ust=1433852185669690
- 2) This is mythological but not great of style but there is the same mood.. dark setting
- https://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http%3A%2F%2Fwww.freakingnews.com%2FCastle-Gate-Pictures---3786.asp&ei=L4h1Vca9OoG_sgGHp4E4&psig=AFQjCNHWXZqdlCUctiXzvg26xs_XwpwGVg&ust=1433852336779866
- 3) Blow torch heat (almost a Phoenix face in iron..
- https://www.google.co.uk/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http%3A%2F%2Fwww.merchantandmakers.com%2Fblacksmith-nigel-tyas-ironwork%2F&ei=zYh1VeL1EM7e7Aa6n4CQAQ&psig=AFQjCNHWXZqdlCUctiXzvg26xs_XwpwGVg&ust=1433852336779866
- 4) Anvil
- http://www.google.co.uk/imgres?imgurl=http://www.anvilsperun.com/kowadla/dwurozne1.jpg&imgrefurl=http://www.anvilsperun.com/two_horn_anvils.html&h=268&w=300&tbnid=ruOwTI6_DSycPM:&zoom=1&docid=qeFDvyOWD7zHdM&ei=H4l1VeS3GIKPsAGNzYG4Dw&tbm=isch&ved=0CGAQMyhcMFw4rAI