Brand of baby products for bath & bedding items needs new packaging concept
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Ce client a reçu 27 designs emballage de la part de 16 designers. Il a choisi ce design emballage de Einder comme design gagnant.
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Brief de Design Emballage
Our brand is called Baby Works and we make products for bath, bedding, maternity body pillows and disposable baby bibs and change mats. We sell to baby stores and retail stores across North America and Europe. Our positioning is mid/high end and we need a new modern look that is simple. We tend to include too much text and overload our packaging. It should be modern and clean. Our current background pattern is a bit too loud and makes things look cluttered. We want a consistent look that can be used across all of our products. It can however have slight differences to categorize the items (ie: all bath items have a particular colour stripe at the bottom to help group them). Please visit out website: www.babyandkidsworks.com to see more details on the current range and branding. We have products packaged in bags, some in boxes etc... I've also attached our brand presentation. The final design should communicate quality and comfort.
Marché(s) Cible(s)
Baby products that appeal to moms and dads
Secteur / Type d'entité
Baby
Couleurs
Couleurs choisies par le client et à utiliser dans le design de logo:
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Ne doit pas comporter
- It should not be gender specific. It needs to include colours that appeal to both boys and girls. Blue is OK but pink is not. I also don't like yellow or orange. I like "soft" and light colours.