New personal finance company logo design - "Wealth Collective"
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Ce client a reçu 122 designs de logo de la part de 36 designers. Il a choisi ce design de logo de M.CreativeDesigns comme design gagnant.
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Brief de Design de Logo
Logo design for a new Financial Services business named "Wealth Collective"
Wealth Collective is the mother business which brings together several personal finance businesses from various disciplines within personal financial services. All of these businesses are client centric, lifestyle focused, professional but approachable.
We are based in Melbourne, Australia and would like for the brand to be a balance of professional, fresh, modern, classy, approachable.
The ideal branding would not have any inconography that is too obviously linked to finance but rather something else which resonates with the brand message.
Who we are and what we do:
-A healthy balance of ‘Professional’, with a ‘Fresh and young’ EDGE
-Make the Complex SIMPLE
-Innovative solutions and service options
-We deliver big business security, resources and support – with the responsiveness, care and flexibility that a bespoke advice business provides
-Working with lifestyle focused individuals with high cash flow and growing complexity - to help them acheive a better lifestyle and simplify their finances.
Marché(s) Cible(s)
30 - 50yp, male and female individuals who are lifestyle focused, want simplicity.
Secteur / Type d'entité
Financial Service
Texte du logo
Wealth Collective
Styles de logo qui vous intéressent
Logo pictural
Un objet réel (texte facultatif)
Logo abstrait
Conceptuel / symbolique (texte facultatif)
Logo mot symbole
Logo (texte seulement)
Styles de police à utiliser
Couleurs
Couleurs choisies par le client et à utiliser dans le design de logo:
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Simple brandmark
- Good typography/font
- Able to be both printed in colour and present well in black and white/grayscale
- Not too out there in terms of design, or a logo that shouts "look at me"
- Classy and simple - think Apple, Air BNB, Facebook, Bragi and the examples attached
Bien d'avoir
- Something from the Blue/Green, Grey, White, Black colour palette noted below in breif.
- Flat logo design
- transformative, with more flexible options or versions of the logo
- Clever use of negative space.
- Watercolour washed through wording.
Ne doit pas comporter
- Be too busy, or not easy printed in black and white
- Logo should not be in all caps.