Rafraîchir
Relaunching Tchaba Tea and positioning away from a hopt cup of tea to A cup of time
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Ce client a reçu 34 designs emballage de la part de 11 designers. Il a choisi ce design emballage de Shaitan_batyr2015 comme design gagnant.
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- Garanti
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US$160
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34 designs
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11 designers
Brief de Design Emballage
11 years after launching Tchaba Tea, I am putting the final touches on the revamp of the brand’s visual identity, moving Tchaba away from your mere cup of hot tea, to something more holistic, personal and intimate...A cup of time.
We spend most of our adult life attending to other's requests and demands, worrying about meeting their expectations that we forget to take care of us.
Tchaba is here to help each individual celebrate himself or herself and live in the now, enjoying each day in the present hoping that tomorrow will be as peaceful as today.
I need a creative and specialized packaging designer to help me translate the above positioning into the packaging of the product.
We will start with the most popular item, the "Mono Box""
A paper box (Single or multi layered) which contains 20 sachet of the same blend.
Sachet size is 7.5cm x 8cm x 0.5cm
The "Mono" line will have 5 sub categories
1- Black Tea Collections (10 Blends)
2- Green Tea Collections (10 Blends)
3- Oolong Tea Collections (5 Blends)
4- White Tea Collections (10 Blends)
5 - Herbal Infusions ( 10 Blends)
The packaging must look Exclusive, premium, authentic and private
Tchaba is only offered in designated Tchaba boutiques and top retailers. Never in Supermarkets.
Target Market: Affluent, image conscious, well travelled women between the age of 25 - 60 who care about the inner beauty just as much as there outer beauty
Mises à jour
Project Deadline Extended
Reason: Have not received all the designs in time
Added Sunday, October 23, 2016
Marché(s) Cible(s)
Target Market: Affluent, image conscious, well travelled women between the age of 25 - 60 who care about the inner beauty just as much as there outer beauty
Secteur / Type d'entité
Moving
Styles de police à utiliser
Couleurs
Couleurs choisies par le client et à utiliser dans le design de logo:
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Gold Foil, Special texture, Creative ergonomical mechanism
