More to 40 - a media concept for discerning women over 40
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Ce client a reçu 120 designs de logo de la part de 37 designers. Il a choisi ce design de logo de carlu.johnsons comme design gagnant.
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Brief de Design de Logo
This project is to design a logo for a (media) brand aimed at women over 40. The brand is called More to 40. The brand will launch initially on Instagram before launching on other social media platforms. It will focus on lifestyle information and inspiration for women aged (or approaching) 40+
The requirements are as follows:
1. Word-based logo
2. single graphic icon logo to be used smaller spaces
Places the logo will be used in:
Facebook
LinkedIn
Twitter
Instagram
Pinterest
Snapchat
Other social networks
Online
Presentations
Memes
Graphics
Style brief:
1. I would like the word-based logo to be in cursive text, and have included a few examples.
I would like to see a b/w only cursive logo as well as a version that incorporates colour. The colour palette I would like to work from is: dove grey/silver, dusky rose, white and (possibly a hint of) teal. See colour inspiration included in the brief.
2. For the graphic icon logo I would like to see a b/w only version and also, one that incorporates colour. The colour palette I would like to work from is: dove grey/silver, dusky rose, white and (possibly a hint of) teal. See colour inspiration included in the brief. Please see images attached for reference to pictorial logos.
Marché(s) Cible(s)
Women 40 and up to 50. Design and style conscious, discerning, good taste, smart, educated, digital savvy
Secteur / Type d'entité
Media
Texte du logo
More to 40
Styles de logo qui vous intéressent
Logo d'Enseigne
Logo contenu dans une forme
Logo mot symbole
Logo (texte seulement)
Styles de police à utiliser
Couleurs
Couleurs choisies par le client et à utiliser dans le design de logo:
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Cursive logo
- Graphic logo element
- Colours from the following palette: dove grey/silver, dusky rose, white (potentially a bit of teal). Pastel colours
- Femininity, freshness
Ne doit pas comporter
- No bright or deep colours
- Nothing "masculine," bold or heavy