• A$160

• 27 designs

• 7 designers

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Brief de Design Publicitaire

We need a full page advertisement for inside front cover of a weekend magazine inserted into a weekend newspaper. We have bricks and mortar stores but this campaign is for our online rugs sale. See SHACK OFFER doc below for suggested copy.

We really need the ad to punch out. I was thinking of a bright deep yellow background with black text. I realise I have included a lot of text but I did want to have quite a bit of blank space so that the rug images and words stand out. The final ad should communicate BIG SAVINGS, value-for-money, no risk, choice/range, and trust in our brand. The ad should still look classy and NOT cheap and nasty. Please see our website www.shack.com.au for our usual look and feel.

Note that in the specs below we have taken a full page (code: M12x6).

Slogan should be in MYRAD ROMAN

Marché(s) Cible(s)

Home owners and renters

Secteur / Type d'entité

Retail

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Styles de police à utiliser

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Couleurs

Couleurs choisies par le client et à utiliser dans le design de logo:

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Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

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Exigences

Doit avoir

• See attached doc with our offer
• consistency
• style
• class

Bien d'avoir

• solid deep yellow background/black text/perhaps large back circle in the middle of the page

Ne doit pas comporter

• mustn't look cheap and tacky
• musn't use different fonts and styles

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Fichiers

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