Dow Theory Letters, the longest-running financial newsletter in the industry, needs a logo and a new
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Ce client a reçu 186 designs de logo de la part de 63 designers. Il a choisi ce design de logo de Dunamis comme design gagnant.
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Brief de Design de Logo
We need our company name, "Dow Theory Letters" with icons of a bull and a bear (or something better if you have any brilliant ideas!)
Some words to describe what we are looking for: strength/toughness/power, energy/dynamism, honesty/ethics, safety/stability, global/overview.
I have something I am using provisionally - a design from Google Images - that I like because the bull and bear are in dynamic poses that suggest strength, power, energy, even fighting. It is on the "door sign" and "website mockup" attachments.
A bit about our business/brand: Dow Theory Letters was started in 1958 by Richard Russell, who still writes it daily. He focuses on technical stock market analysis, particularly the "primary trend," macro-analysis of economic conditions, and precious metals.
Richard is considered one of the "godfathers" of investment newsletter writers. Dow Theory Letters is the oldest investment advisory letters written continuously by the same person. We have over 5,000 subscribers, and most have been with us for decades. We are working to transition the company so it can grow, attract younger subscribers, provide more services, and continue after Richard stops writing (he is 89). We want to expand to include additional writers, forums and wealth management.
Our current website is located at www.dowtheoryletters.com. We need a logo (and website design, but that's another matter) that looks up-to-date and professional, not antiquated and amateurish!
Marché(s) Cible(s)
mostly males
Secteur / Type d'entité
Financial
Texte du logo
Richard Russell's Dow Theory Letters
Styles de logo qui vous intéressent
Logo pictural
Un objet réel (texte facultatif)
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- "Richard Russell's" should be a much smaller font than "Dow Theory Letters"
Bien d'avoir
- The bull and bear could either be solid or outlined.
- OR if you have another idea related to the stock market or the world, we will consider anything.