A few more semi-random thoughts on the project - they may or may not inspire something for you as you work on logo concept(s). Many thanks...

Maybe tap into/repurpose public domain heroes/classical heroes, for example:
- Zeus thunderbolt (strength, security)
- Poseidon trident (strength, maybe not ideal since sea vs. land)
- Hermes winged feet (messenger god, connotes speed of service)

Collision Hero as:
- Protector of the family
- Female/mom lead?
- Watcher of the roads
- High priestess of the highway (a bit weird)
- Heroes of the highway
- Providing comfort in time of need.

A Kick Ass movie inspired hero – maybe kid/girl character like Hit Girl?
Maybe multi-generational/multiracial?
Cute kids?

Random lines:
An accident when you least expect it. A hero when you need it most.
Collision heroes are everywhere.

Hey all - just updated a picture of the classic Action Comics #1 comic book cover to the project brief showing superman lifting a car... It's an iconic image. Any way to perhaps design a logo inspired by this image? It'd need to be much more streamlined and logo-iced. Again, just a thought to inspire some of you. Not tied to it.

May I recommend minimalism: simplifying the brief will attract more designers, Hence,
the more complex the logo is the less consumers remember it _ Cheers