• US$260

• 178 designs

• 18 designers

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Brief de Design de Logo

We are looking for a logo for our potential mountain bike (MTB) extreme sport-clothing brand, Antler Racing.

The focus of our brand is the gravity-based braches such as Downhill MTB and Enduro MTB.

Downhill MTB is not just about riding your bike down a mountain. It all depends on your style of riding. Some like racing. Where it’s all about pinning it, pedalling down a rocky section for the fastest time. Then there are the free riders that look for the sickest possible lines. From lines that seem impossible, to lines who just seems fun to ride. Others look for flow, which basically implies trying to ride as smooth as possible, making it look easy.

Downhill MTB is classified as an extreme sport, but it’s not the typical adrenaline junkie who rides. Anyone can ride, and most ride because its fun and gives a feeling of selfachiment. There is always a new way to push yourself. In a bike park you find riders in the age of 5-60.

Enduro MTB is almost DH MTB light. The bikes are a bit different, but the riding is about the same except maybe one thing. Enduro MTB is more about exploring the mountain with your bike, up and down (so not just gravity). You ride up the mountain to get the long fun descends down. With a endure bike you can get to trails not assessable with a DH bike, which gives an amazing sense of freedom.


Our target audience is in the age group 18-35, both male and female.

The brand antler racing is about comfortable, practical and modern design. In the extreme sport industry its all about pictures and movies. So a key element in our design is that it must look good in pictures. Which usually implies strong colours, and simplicity in the artwork design. Nothing crazy.

The logo should be suitable to use on clothing and as parts of the artwork, easily manipulated and clean enough to survive distortion effects and still be recognizeable.

Here is some more key point explaining what we are looking for with our logo design:

- Something teenagers and young adults thinks looks cool
- It should be easy to recognise from the distance, on pictures and in movies.
- It should be gender neutral. So not something only guys thinks look cool.
- It should include “antlers” in some form. The antlers should be the main focus of the logo.
- It should not be too realistic and detailed. So a little abstract, but not so abstract that you cannon understand what the logo is about.
- It should not give wildlife associations or camping gear look.
- It should not look to cooperative (abstract).
- Must be in vector form.
- It should look aggressive. Not angry, not ugly, and not scary. It should not look like a teenage rebellion.
- It must look good in black and white
- It should be approx. the same height and width. It must look good in large as well and small format.
- It should be able to add effects to the logo to alter its looks for different designs. Look at attachment 1 for an example of how Fox adds effects to their logo. The logo is a big part of the design of our clothing line. So its just not a logo, but could also be used as a design pattern.
- It should not look like a classic American sport logo (baseball, American football, hockey etc.)
- It can consist of the letter AR for antler racing.
- There is no need for bike elements in the logo. If you add bike elements it should be very clever and not take main focus.

Take a look at attachment 2 to get a better idea of what types of logo we like in general.

We are looking forward to seeing your designs!

UPDATE:
Tips: Try and not have to much empty space between the antlers in your logo. One way to achieve this is not make the antlers more abstract.

Secteur / Type d'entité

Industry

Texte du logo

Antler racing

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Styles de logo qui vous intéressent

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Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

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