International Freight Company Needs a Logo

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Ce client a reçu 395 designs de logo de la part de 140 designers. Il a choisi ce design de logo de shankar comme design gagnant.
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Brief de Design de Logo
I need a logo design for an international freight forwarding company called STRIX GLOBAL LOGISTICS.
I would like the logo to be centered around the word STRIX with the ability to add text like "GLOBAL LOGISTICS" as i may have sub companies using the name STRIX but with other words following and i want to keep them uniform. Because of this i want to keep it quite generic and simple - no pictures of boats, planes, globes etc that one might think of in connection with an international freight business.
STRIX is another term for an owl and i might like some kind of subtle owl feature in the logo, maybe the expanded V shape above the eyes or the eye shape itself with a modern twist or maybe a wing type of shape. It must be subtle or artistic and not just a picture of an owl inserted.
Logo doesn't even necessarily need to have a picture in it, i think i'd be happy with a nicely designed logo of just the text with some design elements to make it look like a logo rather than just text.
I want the logo to be of colour/s that works well on black and/or white background but can be inverted to turn the logo black or white on a colored background of the same colour as the original logo. An example of what i'm talking about is a business card which is white on front with say a mainly orange logo but on the reverse it has orange back ground with white logo. This is what i'd like to be able to do with least amount of colors necessary.
Colors i like based on the owl theme are metallic or silvery colour, dusty orange or dark-ish blue. I am open to other colors though as i am not sure how good my preferred colors will look.
As you can probably tell I've been a bit vague as i dont have a definite idea of what i want in my mind so i'm open to ideas roughly within scope of requirements above.
Mises à jour
Project Deadline Extended
Reason: Received more designs than expected and taking time to assess them and request changes.
Added Saturday, April 22, 2017
Marché(s) Cible(s)
Business/professional audience.
Secteur / Type d'entité
Freight Forwarding
Texte du logo
STRIX
Styles de logo qui vous intéressent
Logo d'Enseigne
Logo contenu dans une forme



Logo abstrait
Conceptuel / symbolique (texte facultatif)



Logo mot symbole
Logo (texte seulement)


Couleurs
Le designer choisit les couleurs à utiliser dans le design.
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Must be versatile to add other wording for subsidiary companies of same name.
Bien d'avoir
- A color which is versatile enough to be used on black or white background and be inverted into black or white on the background color of the original logo.
Ne doit pas comporter
- No pictures of boats, planes, globes etc that one might think of in connection with an international freight business as i want logo to be versatile.
- No pictures of owls.