Ridgid - Magazine 2/3 page Ad Design
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Ce client a reçu 56 designs de publicité de la part de 9 designers. Il a choisi ce design de publicité de Soula Vetter comme design gagnant.
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Brief de Design Publicitaire
Currently we need a 2/3 page ad designed for our company to run in the Angie's List Magazine (I will attach the specs for the ad).The owner is looking for something eye catching and professional looking (that can appeal to both residential and commercial customers - ie: condos...) Ideally, we will get something we can build on and use in creating new folders, brochures, door hangers, postcards. Give us something great and we'll be doing a lot of future business!
Ridgid Construction is a LOCAL (big deal in OKC) General Contractor - we specialize in storm restoration including roofing, siding, gutters, windows and misc work. We do both residential and commercial.
We generally advertise in publications with a lot of other roofing contractors so the ads all start looking alike and saying the same thing - unfortunately, a lot of what is said is info the customer is looking for.
I will attach a copy of our current ad (labelled RIDGID) to show you what we don't want. I do know he does not like the dull blue color and boring layout of our ad. It has a lot of the elements we need to relay, see below for a list of the most important ones.
I will also attach a copy of a couple of ads the owner of Ridgid sent me that he likes - not to copy but possibly to get a feel for his taste. The two he seems to like the best are labelled Grandstaff and Trademark.
Some elements we need included are:
2015 Angie's List Super Service Award logo (attached) (with "Every Year since 2011!" below it or something indicating we have received the award repeatedly) - We get a LOT of business from AL and we would like this to be somewhat prominent in the ad, We feel it is important people know we've earned that award, especially since this particular ad will be running in the Angie's List Magazine.
Stock pics if used (I'll attach a folder of stock house pics we liked - to give you an idea of the type of homes in our location.
BBB A+ Rated (attached)
He thinks the Owens Corning Pink Panther draws attention to the ad(several images attached - if it works in ad)
Phone # 405-996-7832
Ridgid logo (attached)
Residential / Commercial
AWARD WINNING
LOCAL
Years of Insurance Claim Experience
Storm Restoration Specialists
Roofing, Siding, Gutters, Windows, Fencing, More...
One Contractor - One Warranty
Licensed, Insured, Bonded
OK Reg # 020
Either a coupon for "$500 off a COMPLETE ROOF REPLACEMENT" or something referring to it (limited time offer) (Ask Project Mgr for details)
Please contact me @ sue@ridgid-construction.com with any questions of for more info. 405-996-7832 direct phone if needed.
Thank you, Sue Bartusevicius
Mises à jour
Project Deadline Extended
Reason: Owner of the Company has been delayed out of town, he won't be back until Tues/Wed next week. I am communicating with him and will try to get a selection from him to fine tune. Shouldn't need more than a few extra days, automatically extended the deadline a week :( Thanks for the submissions, have some nice designs!
Added Friday, August 12, 2016
Marché(s) Cible(s)
Residential & commercial Roofing Siding Gutter customers who have damage from storms & hail
Secteur / Type d'entité
Construction Company
Styles de police à utiliser
Autres polices appréciées:
- something professional, easy to read
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Great, eye-catching design. Logo, phone number, call to action, Angie's List SSA logo, BBB logo... I've listed them above
Bien d'avoir
- Something sharp that can be used to begin branding and use on future materials