Logo design for vibrant, smart light product

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Ce client a reçu 135 designs de logo de la part de 36 designers. Il a choisi ce design de logo de Fanol Ademi comme design gagnant.
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Brief de Design de Logo
Dear all,
we are a company-sponsored startup team in Switzerland and we are going to launch our first intelligent lighting solution in 2014. It's name: comfy.
We still need an apt logo design of high recognition value - It would be great having your ideas and design experience coming into play!
The product in a nutshell:
A connective LED bulb, which is easy to install for everybody (plug&play). It has two core features: 1. Automatic light (= comfort ) 2. Security (detects presence and pretends presence during absence). The light's settings are changeable for users via app / smartphone (similar to philip's hue or LifX)
Styleguide:
- In the first place the logo design should communicate "ease of use", "lightness", and "makes you feel comfy".
- Best practice styles to our view: e.g. "nest", "moovel, "canary" - but of course not limited to.
- We do not much like 3D effects.
- We like reduced, "icon-like" designs
We are excited to see your design ideas: Many thanks for providing us with your creativity!
Cheers from Switzerland
Stefanie plus team.
Updates
Project Deadline Extended
Reason: Dear all,
thank you for the submissions, which we have received from your side. We like many of the results and though hope for the "moment of epiphany". That's why we slightly extend the timeline. Please feel invited to submit new designs.
Our learnings from the first round: the logo ideally...
- is not too literal (no bulb in the design)
- appears pure: i.e. no 3 D effects, careful choice of colour
- strictly conveys style, valuability, elegance (e.g. like http://nest.com) while still appearing playful.
We much hope, you will (further) help us finding the right appearance for our smart light for cosy & secure homes.
Many thanks for further submissions
Stefanie
Added Sunday, September 15, 2013
Project Deadline Extended
Added Wednesday, September 18, 2013
Marché(s) Cible(s)
Everybody who enjoys comfort at home and likes to feel more secure about his home in an effortless way - no matter whether he or she is tenant of a nice city apartment, a shared flat or owner of a house. He or she appreciates good, intuitive design and owns a smart phone.
Secteur / Type d'entité
It Company
Texte du logo
comfy
Styles de logo qui vous intéressent
Logo pictural
Un objet réel (texte facultatif)



Logo abstrait
Conceptuel / symbolique (texte facultatif)



Logo mot symbole
Logo (texte seulement)


Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Likable & innovative, fresh appearance
(Nest.com is our benchmark!)
Bien d'avoir
- If you think of other suitable names for our product which you like more than "comfy": Please let us know - highly appreciated.
Ne doit pas comporter
- - Please avoid 3D effects and too many colours.
- do not necessarily use a bulb, yet if so, please not too literal