• US$160

• 56 designs

• 28 designers

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Brief de Design de Logo

I need a logo - one with good typography.

The logo will be used in all materials initially digitally and will carry through print and TV.

Purpose: To create impact and become a recognisable brand in the sports and fantasy sports market place.

Target Audience: Sports fans primarily male (80%), Age Group primarily 20-40 (80%), Initially sports fans from all walks of life from professional to mass India.

Proposition: Match Kings is a fantasy sports product, a sports engagement product primarily focussed on the India.

Rationale: I am aiming for the target audience to look at our brand and feel we are trustworthy, fun and exciting. A place where we can have fun paying games and wining prizes.

Response: The logo should simply reflect the 3 key rationales and at the same time encourage people to visit us online at www.MatchKings.com, has to create a feeling of fun & exciting and make you want to click.

Tone of voice: Mobile First approach (as will be primarily mobile & web). The logo can be elegant using typography (such as www.fanduel.com) using a symbol with the typography or something fun (leaders www.draftkings.com) these are only examples of leaders that are successful – I do not wish to copy but you can see the difference between both.

The logo should feel comfortable to Indian consumer, but still have an international appeal for future expansion.

Initial launch is football and cricket

Marché(s) Cible(s)

Sports fans primarily male (80%), Age Group primarily 20-40 (80%), Initially sports fans from all walks of life from professional to mass India.

Secteur / Type d'entité

Entertainment

Texte du logo

Match Kings

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Styles de logo qui vous intéressent

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Styles de police à utiliser

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Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

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Exigences

Doit avoir

• Include a crown in some capacity & good font.

Ne doit pas comporter

• But does not look like a sports shield or standard US based team logos

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Fichiers