Fresh Fruit Beverage Company need New Signage!

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Ce client a reçu 22 designs de panneau de la part de 11 designers. Il a choisi ce design de panneau de jeffdefy comme design gagnant.
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Brief de Design de Panneau
Looking for a new design for the base of our equipment (front and two sides) and our overhead sign.
We need to make changes to the sweet n squeezed signage that was completed about a year ago. We have a new logo and the new signage should have the same look and feel of our new logo. We are looking for something sheik and modern while being vibrant and having some depth. You must incorporate the new logo in the signage design, however you can change the colors.
At sweet n squeezed we make make fresh fruit beverages called Muddlers. What's a Muddler? A muddler is made by smashing the fruit or your choice into the bottom of your cup, adding Muddler Mix, and topping it off with fruit water, lemonade or tea. Currently, we sell strawberry, watermelon, pineapple, peach, mango, blackberry and raspberry Muddlers.
The phrase "fresh fruit muddlers" must be incorporated into the signage but should not be more prominent than the phrase "sweet n squeezed." See the SNS Business Card Template file for a reference.
The signage for the base of the cart will be printed on a vinyl banner which will be wrapped around 3 sides of the cart. I have attached the file "table banner skirts" to provide you with an example the type of layout we are going to need to print this signage. This file DOES NOT reflect the look or feel of the design we are looking for and is only provided to give you guidance on the file format, which we will ultimately need, for the base of the cart. The blue lines in the file are there for formatting purposes only and should not be incorporated into the design.
This signage will replace the sweet n squeezed signage in the file "IMG_1049."
The file labeled "SNS thumbnail file with drop" was the thumbnail file provided by last years winner.
Marché(s) Cible(s)
Teenage girls are our target audience and our Strawberry Lemonade Muddler is by far our most popular beverage.
Secteur / Type d'entité
It Company
Styles de police à utiliser
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- The signage needs to cover the following areas listed below in the source files. The base of the stand and the table banners should have the same design. The overhead sign should be different than the base signage.
- 1. Base of Stand
- a. Front - 71.25 inches by 29.25 inches
- b. Sides - 31.5 inches by 29.25 inches
- 2. Table banners - see attached file "table banner skirts"
- a. 124 inches x 27 inches (72 inches x 27 inches front and 26 inches x 27 inches sides)
- b. 119 inches x 29 inches (57 inches x 29 inches front and 31 inches x 29 inches sides
- Overhead Sign - 60 inches by 20 inches
- Please ensure that all elements of this design can be easily changed in Adoble Illustrator. For example, we should be able to easily change the size and color of the logo if we choose to.
Bien d'avoir
- Custom artwork in a vector format is preferred.
- Please use avante garde, or something similar, for all fonts.
Ne doit pas comporter
- We aren't interested in anything that involves stock photos.
- Do not flatten the image.