Packaging redesign needed for recreational sport fishing products
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Brief de Design Emballage
We are looking for a cutting edge and modern/simplistic redesign to our current packaging for our line of recreational fishing products. Our current packaging is not uniform and we are looking for a template redesign that can be utilized amongst various types of packaging such as hang tags, header cards, and 4 sided boxed packages.
The fishing industry is a very conventional and traditional market where packaging is mundane and "old school". We are looking for something that will innovate and stand out from the traditional look and feel by incorporating digitized renditions of fish, crab, shrimp, and shellfish into the packaging of the intended targeted species for the product.
Size of Hang Cards ranges from:
2" x 4"
3" x 7"
8.5" x 11"
Header Cards range from:
6" x 4"
13" x 7"
Current packaging examples are attached.
Marché(s) Cible(s)
Broad age, primarily male
Secteur / Type d'entité
Sporting Good
Styles de police à utiliser
Couleurs
Couleurs choisies par le client et à utiliser dans le design de logo:
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Bold, modern, simplistic, professional
Bien d'avoir
- Large font easy to understand, fishing consumers vary in age from youth to the elder. Strong contrasting colors.
Ne doit pas comporter
- Pastels