Logo redesign for international company (Clothing/Fashion)
 
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Ce client a reçu 216 designs de logo de la part de 77 designers. Il a choisi ce design de logo de Alex_Digital comme design gagnant.
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Brief de Design de Logo
                            We need a logo redesign for our clothing company “Stedman®”. We are one of the top five suppliers of high-quality promotional textiles in Europe. We offer an extensive portfolio of printable t-shirts, sweatshirts, polo shirts and other casual wear as well as sportswear.
Our current logo is not simple enough and looks outdated. The letters are too delicate to read when the logo is displayed at a small size. It should still be obvious who we are at e.g. 2x2cm.
Our old logo is well known in the market and we must remain our brand recognition! Therefore, we want to retain the red ellipses and possibly the horizontal line. We would prefer a square shape rather than rectangular or oval.
We would like to see designs that use red, white & black. The logo should have a version with and without the company name “Stedman®”.
We also need the possibility to add one of these four slogans:
- just for me
- stars / stars collection
- active / active collection
- basics / basics collection
Fonts Styles to Use 
Similar to existing Stedman font for brand recognition (please pull from AI file). For text additions: Please use a font that is free for commercial use!
                        
Marché(s) Cible(s)
textile printers, printing agencies, sports clubs
Secteur / Type d'entité
Clothing
Texte du logo
Stedman® (Additions: - just for me - stars/stars collection - active/active collection - basics/basics collection)
Styles de logo qui vous intéressent
Logo de figurine
Logo avec illustration ou personnage
 
                                         
                                    Couleurs
Couleurs choisies par le client et à utiliser dans le design de logo:
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- - Square version without company name
- - Version with company name
- - Version with space for text additions
- - Clean, modern design