Logo for Organic and Healthy Smoothie Bar

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Ce client a reçu 200 designs de logo de la part de 28 designers. Il a choisi ce design de logo de mm_man56 comme design gagnant.
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We are looking for a logo for a Germany based smoothie bar chain called "Smoothlies". The "L" in the name is deliberate, it is a mixture between "healthy" and "smoothie". We target health-conscious families, young professionals and the green / organic / fair trade young generation.
The keywords for the Logo are the following (in order of importance): Natural, healthy, organic, handmade, colourful, sustainable, authentic, green, educational, energetic, happy, playful
Here are the specifications for the design:
Logo type like the Silver & Green logo (see attachment), similar font. Smoothly letters with different colors, same color style like Silver & Green (kind of watercolour, pastel and soft colours, yet colourful and playful). The background should look very smooth, almost as if you want to touch it, like baby skin. A Wordmark-Logo, not a Pictorial-Logo, not like Apple (Picture and Text) but like Coca Cola (Where the text is the logo are the same thing). Playfulness and symbolism should be in the wording. But even though the Silver & Green logo has a whole array of different versions in different colours, our logo should have only one version, preferably with the different colours included.
We also would like to have some graphical element that interacts with the text, please refer to "NDTV Food" and "ToysRUS" as examples (see attachment).
Mises à jour
Project Deadline Extended
Reason: I was somewhat busy the last days and will therefore extend the deadline here for 5 days.
Added Sunday, June 26, 2016
Marché(s) Cible(s)
Health-conscious families, young professionals and the green / organic / fair trade young generation.
Texte du logo
Smoothlies
Styles de logo qui vous intéressent
Logo mot symbole
Logo (texte seulement)


Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- My company is expecting a vector image (svg, eps, ai)
Bien d'avoir
- - The letters in different colours, in fact, lots of colours, because it's about fruits, lot's of fruits, and vegetables
- - A nice graphical element that plays with the text (take NDTV Food or ToysRUs logo as example) representing smoothies/drinks/fruits/nature/etc...
- - The letters don't have to align perfectly, they might dance around a little if it fits the design (see ToysRUs logo)