Logo design for exciting new app start-up

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Ce client a reçu 147 designs de logo de la part de 36 designers. Il a choisi ce design de logo de Logoplain comme design gagnant.
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Brief de Design de Logo
We are seeking a logo designed for an exciting new app called Squaddle that offers a peer to peer platform for workers and businesses to connect for short-term jobs on-demand.
The logo must appeal to both workers and businesses that will use the platform.
We have decided to incorporate a penguin in our branding. The penguin will be used as the app icon. The full logo will incorporate the name and the penguin.
Updates
Project Deadline Extended
Reason: Hi Everyone. We have updated the brief to provide more information for everyone and also provided an attachment of designs and styles that we like. We really like some of the designs that have been submitted, but would like to give everyone a little more time to read the brief detail and look at some of the logo styles that appeal to us. Thanks very much... we really appreciate all your efforts.
Added Sunday, June 12, 2016
Marché(s) Cible(s)
18 - 40 year old workers (seeking work)
Small Business Owners (seeking on-demand labour)
Secteur / Type d'entité
Employment Agency
Texte du logo
Squaddle
Styles de logo qui vous intéressent
Logo pictural
Un objet réel (texte facultatif)



Logo de figurine
Logo avec illustration ou personnage


Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Must incorporate a penguin icon or design element
- The ability to use the penguin for the icon tile of the app as well as within the logo design.
Bien d'avoir
- We would like the penguin to invoke the feeling of an icon or logo. So we don't want it to look too cartoonish. It needs to work both on an app tile and look good off it too.
- We prefer title case for our logo wording, and it must be quick and easy to read.
Ne doit pas comporter
- Whilst the penguin can be playful we don't want it to look too much like a 'game' icon. It needs to appeal to both businesses and contractors/workers. IT should also be able to easily be recoloured if it needs to be (based on different backgrounds) in the future.