Brazilian Breeding Horse needs a new Logo!
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Ce client a reçu 109 designs de logo de la part de 27 designers. Il a choisi ce design de logo de Bogdan Tanase-Marinescu comme design gagnant.
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Brief de Design de Logo
First of all, I need to apologize for my English. This is a project that requires very specific vocabulary that I am not familiar with it. So I will try to be as didactic as possible. Since I guess most of you is not familiar with the correct terms either, I hope this won't be a problem. But, in advance, I am available to answer any question that you might have.
My husband and I are from Brazil and 3 years ago we bought our first Mangalarga Marchador horse. The Mangalarga Marchador is a horse breed native to Brazil. We now have 10 horses at our property. We call this place HARAS FAMILIA LOPES. Haras in Portuguese means a place where horses are bred. But until today, no horse was actually born at our property. Usually, horses, when bought, come with a name and a surname. The surname is the "haras" name. For example, the horse Diamante Favacho was born at Haras Favacho. All the horses we own has different surnames. But this will change next December when 2 foals will be born with our surname.
The surname is registered not only on papers but also on the animal skin. That is one of the reasons why we need a logo for our Haras. This logo will appear on the property entrance (wood sign), saddle pads, t-shirts and uniforms and most important on the horse skin. This mark is made with nitrogen so is painless for the horse, but it requires that the logo doesn't have many details, otherwise It can be difficult to be understood.
In terms of style, we are a young couple, starting a new breed, so it would be nice to have an elegant and kind of modern logo. We are introducing a new concept to the market and it would be awesome to send this message through our logo. But we can't forget that we like the country/western style. We have been using a logo that has the letters HFL combined and we liked it very much. But we now think that It would be difficult to understand it on the horse skin. So that is why we came here to ask you to design a new logo for us.
We see 2 possible paths and we have examples of both ones on the attached file:
1 - Create a logo with a simple icon that we could use on the horses.
2- Create a logo with a nice font and use the letters on the horse (most of the Haras here do this)
Mises à jour
When posting a new design, try to demonstrate it in 2 different uses: branded on a horse image and on a white background. For each use, the logo can be seen in a different form. On the horse, it has to be the simplest way, with no details and especially with fonts or designs that are very thin. Otherwise, it won't show when branding the horse. On the other uses, as t-shirts, uniforms, signs, we need the complete version, with our full name Haras Familia Lopes.
Added Tuesday, May 31, 2016
Texte du logo
HARAS FAMILIA LOPES
Styles de logo qui vous intéressent
Logo pictural
Un objet réel (texte facultatif)
Logo abstrait
Conceptuel / symbolique (texte facultatif)
Logo de Lettermark
Acronyme ou logo texte (texte seulement)
Styles de police à utiliser
Couleurs
Couleurs choisies par le client et à utiliser dans le design de logo:
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Ne doit pas comporter
- very thin font or with too much details on it