• US$280

• 12 designs

• 3 designers

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Brief de Design Emballage

This product has won 20 coveted top educational toy awards over two decades. The toy’s timeless activities continue to elicit “oohs and ahhs” and world-wide kudos, but its packaging is now outdated and lacks global shelf appeal. See http://oozandoz.com/product/circus-kit/.

The new package will serve as our template for 11 similar products in the line.
A great opportunity for the right designer.

Alphanumerics below refer to items' respective uploaded graphic images.

COMPANY NAME:
1. OOZ & OZ ®(all caps) logo

BRAND NAME OF LINE:
2A. Morph-O-Scopes ® logo (font: Copacetix) Long version
2B. Morph-O-Scopes ® logo (font: Copacetix) Stacked version

COLORWAY:
Dominant color of the Circus Kit is bright green (see Morph-O-Scopes box photo).
Secondary colors: Orange, Periwinkle (purpley blue). PMS #s can be provided.

FRONT AND BACK PANELS ONLY. No Side Panels.
ORIENTATION: Landscape
DIMENSIONS: 8-1/2” x 11” with 5/16” white border.

FRONT PANEL
Text:
Tag Line: “It’s Mirror-aculous!”™.
Bullet Points: Allow space for three (or four) short bullet points (being edited).
Additional Text: Gender Neutral. For Ages 5 -14+

Graphic Images:
3. We are comfortable with the large scale of the front panel’s present concept image. It clearly shows a morph being colored and the child’s hand reflected in mirror. This photo will serve as a place-holder until our re-shoot. If the designer feels that a cartoon character instead of a photo of a child would serve package objectives better, the character must be looking up directly at the user who will be holding the package. Speech balloon may change.
4-6. Awards - display three of the toy’s twenty top honors (with list?)
7. Product title – “Circus Kit” – Design this title to be much more prominent. .
2A, 2B Brand name - Morph-O-Scopes - will reduce in size. It can appear as long version or stacked (see vector images) to accommodate panel design.
1. Company logo - OOZ & OZ remains small and in a lower corner.
8. Bar code will be relocated to Back Panel.

BACK PANEL
This panel will answer all questions of surveyed parents and teachers. Contents and activities will be clearly displayed on the back with brief suggestions of how to play with the product to optimize the fun and learning. The Back Panel’s design must make it easy both for store employees to show and explain the product and for parents and children to explore the package on their own.

Graphic Images / text:
1. Here use a small version of the OOZ & OZ logo, 2A or 2B Morph-O-Scopes brand, and 7. “Circus Kit”.
9-17.Nine sample Circus Kit Set-Ups (Set-Up = cup positioned on and reflecting morph). These are 72dpi - Use for position only. Each to be captioned with activity type. (See Captions document in uploaded images. You may vary background colors of the Set-Ups. The rest of the 32 Circus Set-Ups are available. We can also consider showing more pages simply fanned out.
18A, 18B, 18C. “Easy Assembly” 3-part sequence of Mirror Decoder
8. Bar code for Circus Kit
19. QR code
20. Made in USA (symbol with accompanying text)
21. Printed on Recycled Paper (symbol with accompanying text)
22. Printed with Soy Ink (symbol with accompanying text)
© (date?) OOZ & OZ Seattle WA
All Rights Reserved
www.OOZandOZ.com
SDS ASTM (?)

Text
Contents:
32 Brain-Tickling, Coloring Fun Activity Pages
2 Child-Safe Mirror Decoders for Shared Play
16 Non-Toxic Crayons
Instructions in English, Spanish and French
Enrichment Activities and Vocabulary

The Morph-O-Scope Circus Kit is a fun, arty science toy inspired by a 500 year-old optical illusion device (the anamorphoscope) used by Renaissance artists and spies to disguise secret images and hide them in plain sight. The device has two parts: unrecognizable, twisted pictures (the morphs) and a mirrored cylinder (the decoder). When the decoder is positioned just right on a morph, it untangles the warped picture and “mirror-aculously” reflects it as a normal image.

The Morph-O-Scope Circus Kit offers a rich variety of hand-eye challenges to pull in today's tech-savvy kids and keep them engaged independently for hours. Left-brainers love figuring out how morphs are made! Right-brainers love our twist on optical illusion coloring! Mind-messing fun. Not too easy. Not too hard. And definitely not boring!

Actual Award Quotes Possibly worked in as a border design element (?):

“Fun factor: about as far off the scale as you can get.”
“The kids were completely captivated.”
“An incredible educational/creative play product.”

Photos of competitor’s boxes are included only as possible illustration styles.

Marché(s) Cible(s)

Parents, teachers, and are givers who buy fun educational products for children ages 5-14+. Also children ages 5-14+ who shop at toy stores.

Secteur / Type d'entité

Product

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Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

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Exigences

Doit avoir

• My package must be current, bright, colorful, playful, and dynamic. Not corporate. Layout must be uncluttered and well-organized. The toy’s optical illusion coloring concept is simple, but unique, so the package must answer all adults' questions about this stand-alone learning toy and look fun enough to immediately engage curious kids.

Bien d'avoir

• If you envision using a cartoon character (not licensed) on the Front Panel and possibly the Back Panel, please suggest an illustrator whose style is today, but not derivative.

Ne doit pas comporter

• My project must not have primary colors. Primaries speak to a target market younger than ours.

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Fichiers

Télécharger tous les fichiers - 9,7 MB