Logo Design Project for Leadership Consulting

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Ce client a reçu 174 designs de logo de la part de 39 designers. Il a choisi ce design de logo de Firman comme design gagnant.
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Brief de Design de Logo
Logo Requirements
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The name of the company is Marshall Leadership Consulting. I would like all three words in the logo. I would prefer NOT to be known as MLC. If there is a word or words to be emphasized, it should be "Marshall" or "Marshall Leadership".
Here is the current draft of my website http://adsli.com/demo/marshall/. The logo should fit with the color and feel of the site.
Words to describe the logo
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Dignified, trustworthy, solid, educated, expensive, understated, somewhat formal.
"You can know that you may pay extra with this company, but they will deliver."
(In brief, I want to look credible to CEOs, heads of HR, and senior civil servants.)
Likes for the logo
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1. If two lines are going to be used, e.g., "Marshall" on top line and "Leadership Consulting" below, I would like the width of each line to be the same. That may mean using extra spacing between the lettering of one of the lines.
2. I like the letters to be capitalized or in small caps. The lettering for Tiffany & Co. is the kind of thing I'm going for.
3. (Optional) It would be nice to have something distinctive. E.g., the extra spacing between the letters (mentioned above), or something to make this otherwise conservative logo memorable or stand out.
What the company does
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The company I'm starting will provide executive coaching, leadership training, and group facilitation to senior management of different organizations. Coaching clients range from young, hip executives to 2 star generals. Most are in their 30's and 40's. I want them to feel that they can trust me, that I am educated, and although I am expensive, it's for a good reason.
My Unique Selling Point
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The thing that makes me different from others in my field is that I am a psychologist and so I encourage a personal transformation - a deeper process - than my colleagues. Spirituality, creativity, personal exploration of the past are all part of our work.
Competitors
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Others in my field who are successful use sites like
http://www.marshallgoldsmithgroup.com
Updates
Project Deadline Extended
Reason: Waiting for a couple of designers and also have more clarity on what I would like.
Added Friday, August 23, 2013
Project Deadline Extended
Reason: I've had a lot more clarity on what I am after and so have extended the deadline as I've altered the brief.
Added Sunday, August 25, 2013
Marché(s) Cible(s)
Vice Presidents of Human Resources; senior executives and younger executives
Secteur / Type d'entité
Conservative
Texte du logo
Marshall Leadership Consulting
Styles de logo qui vous intéressent
Logo mot symbole
Logo (texte seulement)


Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.