9 simplistic icons / graphics: Services and 2 models

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Ce client a reçu 39 designs illustration de la part de 6 designers. Il a choisi ce design illustration de saif ullah comme design gagnant.
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Brief de Design Illustration
I need a total of 9 illustrations for my consultancy business. The illustrations are a mix of icons, models, and a storyline:
1 flagship illustration: the What-How ecosystem
3 icons in a story line
1 model about cascading targets / granularity
4 icons showing my services
Lesson One is supporting leaders in translating strategies into actionable projects, leading projects, and turning projects into results. I have just released the book 'Leadership: Lesson One', which is about the fundamentals about leadership (www.lesson.one).
Mises à jour
Please note that briefing is updated, and number of illustrations is reduced. Added Sunday, May 8, 2016
Marché(s) Cible(s)
Leaders across all industries and levels - business professionals.
Secteur / Type d'entité
Management Consulting
Couleurs
Couleurs choisies par le client et à utiliser dans le design de logo:
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- A look and feel matching the design of the book and existing logo.
- Simplicity and a shoft touch in it's expression without beeing childish.
- Colours to be kept in black and blue directions. Keep the total number of colours to a minimum.
Bien d'avoir
- The more self-explanatory graphics, the better.
- Very open for fresh thinking on
- - the WHAT-HOW symbol
- - the 4 icons with services, birds have a nice link to the logo, but are not mandatory
Ne doit pas comporter
- Lots of colour.
- Text. No text in the final elements, as I will add this later in different languages.