• US$300

• 10 designs

• 3 designers

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Brief de Design Facebook

www.kidspot.com.au is the #1 parenting website in Australia and New Zealand. Millions of parents visit the site each month for advice, information and community. We have a very active, successful presence on Facebook already (40K+ fans and over 50K active users every month)

To date, we’ve been using a standard Facebook plugin to promote this across our website site in the right hand column. Please see http://www.kidspot.com.au/thingstodo/index.asp for an example.

This is taking up valuable real-estate on the site and slows down the page load times significantly because it pulls all the different faces from the Facebook profiles in each time the page loads, so we’d like to change it to something that a) doesn’t pull all the faces in and b) also incorporates our Twitter and Kidspot Daily email. The feature is also the generic Facebook plugin so we would like to “Kidspot” it with our own branding colours and fonts to make it more appealing and attract more likes, followers and subscribers.

Links to sample Kidspot Daily emails for you to grab an image:
http://us1.campaign-archive2.com/?u=5b0a5b40912d9a730af9eb56a&id=2658a28039
http://us1.campaign-archive1.com/?u=5b0a5b40912d9a730af9eb56a&id=16727a0c6a

Inspiration: -
We’ve found an example layout that we really like and for the most part are happy with and we have done a very rough mock on how we think ours could work.
http://www.instylemag.com.au/
What we liked:
- The simplicity
- Cover image so users can see the content (ie: gives them a preview of what they can access by subscribing, we’d like to achieve this with Kidspot Daily - our Daily Newsletter)
- The magazine jutting out the top to break up the ‘box’ design

The Mock
We have done an internal mock (attached) that sort of captures the element but it's overdone and too complicated. We want this to e simpler! Too much colour leads our users to think it's advertising so we need to be careful to keep things simple.
Being a subscribe feature, would this be best being on a white background so as not to be confused with an ad?

It doesn’t draw you in to subscribe/like/follow – do we need a email field to make the subscribe feature a hit?

This graphic will go across almost every page in our site so needs to really grab your attention and make you want to like and subscribe, whilst having a Kidspot feel. We are not restricted by height so anything between what we currently have and the mock will be fine.

Marché(s) Cible(s)

Australian mums. Women between the age of 25-49 primarily. Kidspot is the market leader and has a known personality. Might be worth checking us out on Facebook so you can see as well as the website: www.kidspot.com.au.

Secteur / Type d'entité

Advertising

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Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

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Fichiers

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