New Zealand live lobster exporter needs new logo design/branding

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Ce client a reçu 112 designs de logo de la part de 23 designers. Il a choisi ce design de logo de Nigel B comme design gagnant.

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Brief de Design de Logo

Because of an unforeseen issue with the company name, we need to extend and alter the previous brief. We also take the opportunity to further clarify our needs, so will rewrite as follows –

We are a 30yo company exporting live lobster from New Zealand to Asian markets, but primarily to mainland China. We need a new logo design as we are changing our name from Rijyo Holdings Ltd (a Japanese name where we originally exported various products) to NZ Red Rock Lobster Ltd.
Ltd does not need to be shown in the logo, but can be if needed to balance the look, as could co (NZ Red Rock Lobster Co).
We see the name split as NZ Red / Rock Lobster – ie when we answer the phone it will be NZ Red (En Zed Red)
Red is an obvious colour for lobster (and lucky in Asia) and important now with the name change. If you look at the current Rijyo logo – we use a dark blue & red, perhaps we could have some continuation of these colours? The red swishes in the Rijyo box were stylized fish scales.
We would like to communicate a sense of history (we have been around for a while) & solidity/reliability.
If using image of rock lobster, must be spiny lobster, not clawed like the American lobster.

Icône d'informations
Mises à jour

Project Deadline Extended
Reason: Deadline has been extended as we have had to change the name we are using - this is in the updated brief. We have also updated the budget for 1st & 2nd place
Added Thursday, August 22, 2013

Hi all,


Please note that we have altered the brief slightly with the name of our company. Because of that we have extended the deadline, but have also increased the budget & have committed payments for 1st & 2nd place.

We look forward to you submission, please ask if any questions.

Thanks
Geoff


Added Thursday, August 22, 2013

Marché(s) Cible(s)

Chinese market

Secteur / Type d'entité

It Company

Texte du logo

(None provided)


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Élégant
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Professionnelle
Féminin
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Conservateur
Économique
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Fichiers
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tail Sunday, 25 August 2013 23:49:33
dimanche 25 août 2013
Paiements
1e place
A$450
2e place
A$150
Primes de participation x 2
A$20
Total
A$640

Date limite du projet
05 sept. 2013 00:37:01 UTC
Language