Beer Bottle Label design for a range of beers
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Ce client a reçu 7 designs étiquette de la part de 2 designers. Il a choisi ce design étiquette de apt4 comme design gagnant.
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Brief de Design Étiquette
                            We require a label design for a beer bottle  front bottle label, neck label and what would be nice the 26 mm crown cap bottle top for a small craft brewery.
We have called the brewery HedgeDog Brewing.
We set out with a simple goal - brew the beers we wanted to drink above all other brands. We are a small batch, brew shop, with a love for great beer made from superb malt, flavourful hops, local water, hand nurtured yeast and barrels of passion. 
We are dedicated to creating small hand crafted batches of the best possible craft beer and we look forward to the day that great taste and extraordinarily good flavour defines the standard of great beer in the UK.
We would like to see line art style designs that incorporate (or change) the mascot picture attached - however if there is an artistic play on the HedgeDog theme we are totally open and will consider any interpretations that are attractive. 
We would like the mascot on the bottle top which is a standard euro 26 mm crown cap. Three first attempts at a label looked good on paper but never transferred to looking striking on the bottle.
Ideally the label will be plain and contemporary as we would like to steer away from the classic-style teutonic and ornate heraldry style but we are open to suggestions.
The final design should take into account that we are artistic beer brewers.
Previous attempts at labels are visible on www.hedgedog.co.uk
                        
Mises à jour
Here' is a concept style we like, nice clean lines perhaps with the logo in the top left circle
Added Monday, August 12, 2013
                                                        Project Deadline Extended
 Reason: Most invitees are busy so let's give it some more time
Regards
Gary
 Added Wednesday, August 14, 2013
                                                    
                                                        Project Deadline Extended
 Added Thursday, August 15, 2013
                                                    
OK folks - we have now selected a design. This brief is now closed.
Added Monday, August 19, 2013
Marché(s) Cible(s)
Restaurants, Bars, Small events
Secteur / Type d'entité
Brewery
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Label must fit a standard Beer Bottle.
Bottle Spec
Height: 222.4mm
Weight: 216g
Diameter: 61.2mm
Colours: Amber
Closure: 26mm Pry Crown
sample bottle data is available at http://www.croxsons.com/uploads/pdf/b61178d821f7d1b8bc4f8f4a2cf4b7fbf949481d.pdf
Back of Label must include or leave space for legislated information: (However this can be addressed later as long as space is left on the back of the bottle)
The label must appear on a bottle in a single field of vision (i.e., can be viewed without having to turn the bottle), except for the back label with brewer’s details, the Lot number, ABV and allergenic ingredients, etc. 
Bien d'avoir
- Fresh Logo Idea for Hedgedog Brewing that is incorporated across beer range.
 
Ne doit pas comporter
- Should not attract attention of children. Laverstoke Farm brewery in the UK have recently had their label banned as it is overly child 'friendly'.