Upgrade of Crystal chocolate toffee design

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Ce client a reçu 30 designs emballage de la part de 16 designers. Il a choisi ce design emballage de ebhl7 comme design gagnant.
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Brief de Design Emballage
Crystal Choc toffee is a very popular sweet on the Zimbabwean market, we want to spruce up the design to make it more attractive. Attached is the existing design. The new design must be not more than six colours and for printing on photogravure which is a print technology for flexible packaging. The design should empahsise the chocolate flavour but we need to move away from the words rich and creamy. The design is aimed at the younger consumer and should look eyecatching
Mises à jour
Project Deadline Extended Reason: Budget increased to attract more designs Added Monday, April 11, 2016
Marché(s) Cible(s)
Middle income Zimbabwean consumers, mainly younger
Aspect
Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.
Élégant
Audacieux
Léger
Sérieux
Traditionnel
Moderne
Sympathique
Professionnelle
Féminin
Masculin
Coloré
Conservateur
Économique
Haut de gamme
Exigences
Doit avoir
- Crystal logo in the same format but with colour changes allowed. Also must have a clear window on the front of the pack through which the sweets can be seen