• £120

• 157 designs

• 29 designers

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Brief de Design de Logo

We need a logo for a new premium tennis bag company called Epirus London. We have an existing set of design options that require some tweaking, so this brief isn't starting from scratch.

We are happy with the style / size / composition of the logo font but we aren't happy with how corporate and disconnected the icon sitting on top of the font looks in tandem with the text.

Can you improve the design so the icon is grounded using an outline or background color (or using a third approach) so that the while the icon design is obviously connected to the text, it can stand on its own in equal terms? We would like to keep the Xi shape of the icon, but are open to having the style tweaked to make it look less corporate. The options shown in the attachment try to achieve this but aren't successful.

The main application of the icon part of the logo will be on the exterior of the bags in a subtle location. As a result, the icon can't have too much intricate detail that would get lost in the physical application on the bag.

Marché(s) Cible(s)

The target market is country club tennis players and players that used to play competitively and are now working professionals

Secteur / Type d'entité

Sporting Good

Texte du logo

Epirus London

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Styles de logo qui vous intéressent

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Styles de police à utiliser

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Aspect

Chaque curseur illustre les caractéristiques de la marque client et le style que doit transmettre votre design de logo.

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Exigences

Doit avoir

• The logo must have the company name - Epirus London.
• It must also have the Greek letter Xi:https://www.google.co.uk/search?q=greek+alphabet+xi&tbm=isch&tbo=u&source=univ&sa=X&ved=0ahUKEwiTjOH75NLLAhVMXRoKHe0iDgUQsAQIKA&biw=1440&bih=761

Bien d'avoir

• We want to keep the logo looking fresh and modern, but not too corporate. Brands like Tory Burch, Mulberry and Lululemon are worthwhile references.
• We also want to see both a lock up of the text plus icon as well as each element presented individually.

Ne doit pas comporter

• Although the positioning is premium, we don't want a logo that is overly elegant with small details that would be lost on when applied on the bags.
• We also want to avoid ay explicit reference to tennis in the logo so it sends a more generic message